A guide to testing whether a market is worth entering. Learn how to evaluate market size, what customers will actually pay, and how to reach them through contact mining and outreach campaigns.
What is the impact going to have, what's your confidence, and what is the ease? So if I were testing a market, for example, let's say market one is customer service leaders in enterprise tech versus customer service leaders in enterprise cpg. Then I would look at what is the market size, what is the propensity to pay, an ease of access. Then I'd go and mine thousand contacts in each and I'd cold call, cold email run, run cheap ads to all of them to see where it's hitting more and where I can close more and then double down there. Those are really three key frameworks I've learned.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
