A founder walks through two key questions to validate a startup idea before you build it: who exactly needs this, and will they actually pay for it. Talk to potential customers first, not after.
I love this approach because this is how you do it. So for those listening, you don't have to build a full product to go to market. And there's really two questions that you want to have answered before you build the product is who's your ideal customer? And does anybody want it? You know, too many, too many founders just build stuff that without talking to anybody first. So what you can do is, and I actually did this with pretty much every startup I've ever built where I'd show the design like, hey, this is the concept and kind of get some buy in from customers and get their feedback, bake it in.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
