MicroAcquire is adding badges to reward advisors who close acquisition deals on the platform. The badges build reputation and help advisors stand out to sellers looking for help with their transactions.
Hey everyone. I wanted to create a quick video walking you through the product updates we shipped out today, which are focused on the seller and advisor Personas within the context of the advisor directory. And basically we launched a way for advisors to essentially earn a badge for, for helping sellers close acquisitions and get acquired on microacquire doing it on platform. And the problem we're really trying to solve here is we do get a lot of off platform activity once a seller and advisor has connected. And we really want to reward advisors for sending in engagement requests, an engagement letter to sellers, sellers accepting that. And then once their startup is acquired on platform using some of the actions and workflows we've created, that advisor is then rewarded and incentivized to go through that workflow. And it really helps advisors distinguish themselves from the rest of the advisors. And it also helps sellers who hone in on experienced advisors that have performed acquisitions on the platform before. So what you can see here is on the left we've got the advisor profile. This is what advisors will see when they first log in. Now you can see that it basically says, hey, want more engagements? Close your first sale? Micro require to get the top closer badge that distinguishes you from the other advisors in the directory. And then on the right here is my seller account. And you can see in the directory I have two advisors side by side. One is the top closer, one's not. If I hover over the top closer badge, they can discover exactly what that means and how it can benefit them. And then if you drill into the profile you see the same thing. You can hover over the badge. If you've messaged and reached out to this advisor already, you can see it's up here as well. It's kind of the three areas where it exists and we don't have a filter yet, but I imagine as we get more top closers, maybe that becomes an evolution. Also this is just the start of creating kind of this rewards and badging system. So we will have more tiers, more types of rewards and it will expand quite a bit for closing multiple deals on microacquire we want to do things like incentivize advisors and sellers for being responsive and buyers for that matter. So there's, it's just kind of the start of building out a more robust reputation management system, I would say, and then reward system. So yeah, that's pretty much the gist of it. There's one other thing that we've added. So on the advisor profile you can see this deals micro acquired is new it's different from deals closed over the lifespan of this advisor's career. And we have a tool tip so you can discover how it's different. And once an acquisition, once this startup has been marked as acquired or the acquisition is being completed, the top closer badge will appear, this will disappear, and this number will increment. So that's kind of the process and workflow and the different context for the various Personas. So again, pretty exciting. Just the start. And if you all, as always, if you guys have any questions, reach out. Thanks so much.
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