Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

No Repeat Customers. Growth Hit a Wall.

20 Apr 2026 · 0 min

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A high-ticket product business hit a wall: no repeat customers meant acquisition costs kept climbing. The founder decided to change the model by selling it on a marketplace to reach new buyers and spread those costs across more sales.

I found out that I was getting no repeat customers. So I know loads of brands do really well with just one product, but in this case, it's a bit more of a higher ticket item. And it's like the product's really good quality. They don't need it again. There's nothing to upsell. So that was a big issue because like it was the cost of acquiring a customer. It was good. I scaled up and then I was like, okay, I want repeat customers. So that's why I actually decided to sell it on.