Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

PET RELATIONSHIP MANAGEMENT Revolutionizing the Grooming Industry

26 Mar 2024

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This is a YouTube video titled "PET RELATIONSHIP MANAGEMENT Revolutionizing the Grooming Industry" containing a conversation between two speakers discussing the concept of Pet Relationship Management (PRM) and its impact on the grooming industry, highlighting how groomers remember clients by their pets' names. The content was created on March 26, 2024.

I'd say the pinnacle of marketing is when you can either have a company name that's a verb or you make up some acronym that is adopted within the industry. I think that prm. Pet Relationship Management.
Yeah, I had it on the website, social media. I was using that term and the groomers loved it because groomers actually remember their clients by their pet name. They know more about the pet than the actual client's first name, so.