Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

Preparation Is 80% Of The Acquisition

26 May 2026 · 1 min

Watch on YouTube

0:45

In this monologue, the speaker explains how thorough preparation was crucial to successfully selling their Amazon‑based business. Rather than pitching the Amazon account itself, they focused on selling the brand’s story, its future potential, and codifying a clear vision for the business after the sale. They also emphasized the need to make the operation run smoothly without the founder, ensuring continuity and possibly better performance post‑exit. By creating detailed documentation that captured both the narrative and the operational hand‑over plan, the speaker believes that preparation accounted for roughly 80% of the acquisition’s success in their experience.

Chapters

I was preparing myself well for this acquisition, so I was not just bringing the mess of my business into the platform, into the offer, but I was really thinking like, okay, what I'm selling? I'm not selling the Amazon account, I'm selling the brand, the story, and the future business potential. And codifying the future perspective is one thing which is very important while you're preparing your business for sale. But on the other side, today I'm in, tomorrow I'm out. So how can I make sure that the business can operate without me at least the same good or hopefully better when I'm out of the business? So I was really thinking and keeping those two things in mind, preparing the initial documentation. It really helped. I would believe proper preparation is 80% of the success, at least in my case.