Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

Putting Yourself in the Buyer's Shoes!

8 Dec 2023

Watch on YouTube

This is a YouTube video titled "Putting Yourself in the Buyer's Shoes!" containing a conversation between two speakers discussing advice for business founders on how to approach selling their business by understanding the buyer's perspective and demonstrating seriousness. The discussion focuses on the importance of providing comprehensive information to potential buyers to increase their interest.

Like we coach founders on this all the time but when you go to sell your business you need to understand, put yourself in the buyer's shoes. You know the more information that you can give them to you know, understand your business from you know, three 60 degree angle the more excited they're going to be to speak with you because they have done their homework. But then also they know that you're serious about selling their business because buyers are looking at a lot of different businesses and if you're missing like when we give this advice like we're not giving it to just waste your time. We're giving it because it's sometimes required by buyers in order for them to really be interested. So I'm glad it worked out and.
You'Re right it's a fair statement that maybe I wasn't serious in the beginning and maybe that was clear to these buyers.
Like what do you mean?
Okay, you have a thing.