Selling Your Business - Strategies for Success

You're going to sell to likely a private equity firm or again, a high net worth individual like him. He bought startups.com he bought zirtual.com he bought a number of different startups, and that's what he's running now. And then 10% are going to sell to a strategic buyer for all the crazy reasons that you think you will. So your product is perfect, your customers have alignment. But again, thinking in realistic terms, it's going to take time. It's going to take a lot of effort. And I wouldn't bank on it the short answer there. So I hope that was helpful. All right. Moving on to the next question. What would happen if I adjusted my multiple after listing my business.