Startup Acquisition Stories Podcast with Marco Fazio, CEO of Hypeal

You're working with an M and a advisor. So what happens at that point? What was the process that led to a successful acquisition? I mean, when you get listed, you get an initial inflow of leads and then what you do get is a long tail of people that are specifically searching for, you know, E commerce, specifically searching for your type of business, which is of course a much smaller amount overall. It took us around five months to sell the company after listing on the platform. What the advisor did was to kind of do a weekly outreach to leads, right? So to potential buyers, engage them on a weekly basis more or less like a sales funnel, if you want to call it like that. People will be engaged over time, the same people, the same audience, to actually move forward, create an ally and express the interest. What made the difference in this case was really be consistent following up in the platform with every single person that reached out initially with the interest.