Strategic vs Financial Buyers: How to Maximize Your Business Sale

Okay, so what exactly differentiates a strategic buyer from a financial buyer really the reasons why they're buying the business Strategic buyers looking to grow their business further they're looking to expand into a new market they're looking to deliver a new product or service to their existing customer base while a financial buyer is typically looking to acquire business, grow it further and either hold or resell it. So one is going to be pressing typically pay more than financial buyers. The simple answer there is the businesses are just worth more to strategic buyers because there's so much more value and exp expanding to a new market to building a portfolio of products or service or increasing your brand reputation or your dominance in a certain market or sometimes it's the opportunity cost where if you're a company and you're behind in a certain market segment and you see a small competitor rising up and you aren't able to quickly catch them acquiring maybe something you have to do to essentially not go out of business.