A designer and his wife Brittany created pet products they'd actually want to wear themselves, moving away from typical pet gear. They focused on durability and style, treating the line like fashion rather than just functional pet stuff.
We. My wife, Brittany, she. She's the one who actually really worked on the design on the production side of these products. And the idea was to make something that we would want to wear too, because there's all these products we were getting from petsmart and Petco that were really cutesy, kind of with, like, paw prints and, like, bright blue colors. And we wanted something that we would want to wear too. And that was the idea is a cool design, quality product that was not going to fall apart on the trail and would last. That's awesome. Well, your wife did an excellent job because these photos are beautiful and the product is beautiful.