The Fastest Way to Get Your First Paying Customers

One of the core tenets of building Apreva was sort of starting with some advantage, right? And so through our co founder, we had a little bit of a distribution advantage through. He already had a community of real estate investors that he built. And so we were sort of selling into that community early on. And that's really how we got our first, I would say, four or five customers locally who actually paid us money and, you know, validated our ideas.

At that point, what that was was like a nice early win to give us the momentum to figure out the more scalable channels that we ended up serv of scaling on.