Which follow-up number does Gazdecki say often results in a closed acquisition?

Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

The Follow-Up Strategy Every Startup Founder Should Use

2 Dec 2025 · 0 min

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0:22

Short YouTube advice clip by Andrew Gazdecki about selling a startup. Gazdecki argues that selling your business is effectively a sales process: founders must persistently follow up, share information, and expect many no's before a yes. He notes that acquisitions often close after repeated follow-ups (he cites around the fourth follow-up) and advises founders to continue following up until a buyer explicitly says they are not interested.

Questions this video answers

Around the fourth follow-up.

A lot of founders don't realize when you're selling your business, you're in sales. You need to follow up. You need to share information. I cannot tell you how many acquisitions I've seen closed from, like, the fourth follow up one. You know, buyers looking at everything. They're looking at all the documents, but they're also looking at, you know, 10 other deals. So keep following up until they say, hey, I'm just not interested. Just like in sales, you need to follow up, get a lot of no's, and then you eventually get a yes.