What percentage of customers came from Twitter?

Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

The Growth Rule Every Founder Should Follow

28 Oct 2025 · 0 min

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0:04

A founder tried Twitter, LinkedIn, and SEO but found Twitter drove 85% of customers. After getting verified and doubling down on cold DMs and replies, they dropped everything else. The lesson: focus on the one channel that actually works instead of spreading yourself thin.

Questions this video answers

About 85%

Was there a certain marketing channel that worked really well for you aside from cold dm?
One thing I learned was still down on whatever worked. At the start we were doing like cold DMS on Twitter, making content on LinkedIn, focusing on SEO. But we realized majority of the results were coming from Twitter. So we got like Twitter organization Verified, did twice the amount of cold DMs, a lot more replies only content on Twitter, and dropped everything else. And Twitter accounted for like 85% of all of our customers.
I see that so often where one channel is driving the majority of the customers. And that's great advice. Just double down on what's working. Don't get super complicated with your marketing strategy. Just mastering one channel I think is is the way to go.
So right on.