Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

The Key to Acquiring Companies - Unlocking Success through Churn Analysis

26 Apr 2024

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This is a YouTube video titled "The Key to Acquiring Companies - Unlocking Success through Churn Analysis" containing a discussion between two speakers about the importance of churn as a key metric when acquiring companies, emphasizing its role in building successful and lasting businesses. The conversation took place in April 2024.

So next question. If you could only look at one stat when acquiring a company, what would it be? I'm going to guess it's probably Churn.
Churn for sure. That's our North Star.
I knew it. Man.
We care so deeply about Churn. And honestly, taking it back to you and Microacquired, a lot of these companies are very small and if you have a sticky product, the likelihood of building a successful company is so much greater. I've worked at a company with high churn and it's so hard to build long lasting businesses.