A SaaS founder demos his product to ten decision-makers at a PE-backed company. They listen for an hour with almost no questions, then send a Letter of Intent the same day. The deal closes with barely any negotiation.
So this was more of like a corporate business. They were already have like access to private equity and they were just looking to acquire a bunch of different softwares related to different industries. So when I got a call with them to demo the system, I actually just was talking for an hour and there were like 10 people on the call. They were just listening. And that is when I understood that, I mean, this is something that they are interested in because from the start there weren't many questions, but once the call was done, they just sent me the LOI and they were very happy with the demo. So I didn't have to actually do a lot of work for that and neither I discussed anything else. So this was like very quickly, I just got the LOI, I just got the offer and decided to accept.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
