The Secret to Boosting Business Value Create a Bidding War!

So when you take your startup to market, it's counterintuitive, but you actually want to price below what fair market value would be. And the reason why is you want to bring in as many buyers as possible. Read your confidential information memorandum, they read your P and L, they read your due diligence stocks, and then they get excited about the business. And now you have way more buyers excited about the business than you would if you price it super high. And that allows you to have multiple buyer conversations, which leads to multiple offers, which allows you to then have a competitive bidding war. So the key to maximizing your valuation isn't setting a high price, it's creating a competitive bidding war and selling your business.