The Truth About Founders Are You Too Close to Your Business

I think, no surprises. But one thing I can tell you is just during due diligence, you kinda, maybe as a founder, you yourself, you see your business for what it is. Because sometimes as a founder, you know, it's our. It's our child, it's our project, and we care about it. So sometimes, you know, we just say, oh, my. You know, my child is the best. He's the smartest and, you know, the prettiest and whatever. But during the business, you're like, you. Maybe for the first time, you. You look at the things and you're like, oh, so these are my cohorts, and here is my churn. And here is the. Here are the raw numbers.