A marketer explains how SEO became their main source of leads. Server-side rendering and content marketing are key to getting results. The video covers practical strategies for driving traffic to a marketing website.
So that was like, that was the most valuable lesson actually from this entire journey was like the SEO game. But as we were building, you know, we were getting the marketing website up and I was wondering why this website was not ranking on Google. And it turned out it was not server side rendering at the time. And so anyways, we managed to fix all that. So lesson is definitely keep your marketing website separate from everything else. But we started to understand the SEO game and started to pump out some really good, high quality articles target in our space. And actually to this date, SEO is the source and has been the source and was the source of 95 plus percent of our leads coming in. And so we started to rank, you know, top for like, where did the term ESG come from? Or Nike ESG and stuff like that.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
