Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

They Bought It for the Product, Not the Users

8 May 2026 · 1 min

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In this brief segment, the speaker explains that most buyers are primarily attracted to the product’s functionality rather than its user base or marketing potential. While buyers asked some technical questions about the technology behind the product, their main interest was seeing a live demonstration of how the product works. The buyers ultimately purchased the solution for internal use, not for external marketing, and the sales call proceeded smoothly with a straightforward product walkthrough and Q&A.

Chapters

The majority of the time buyers are looking for attraction and we're gonna have questions on revenue, but you didn't have that. What kind of questions did they have? There were some technical questions about how I built it, what's the technology behind, et cetera. But main thing for them was to show them how it works, what it does, main functionality, et cetera. And as I understood, they purchased it for their internal use, not for marketing for external use. They probably didn't care much about the user base, so, and it was easier for them to manage. And yeah, it went smooth. So we had one call where I just showed them everything, answered their questions, and then everything went very smooth.