A founder shares three pieces of advice for startup success: focus on growth, prioritize organic customer acquisition, and understand your customer lifetime value. These fundamentals matter more than chasing trends.
If you had to give advice to someone looking to sell their business, what's like the top three pieces of advice you give them?
1. Show growth. Show customer acquisition. At the end of the day like you kind of need it all. Like everything is going to come out when a buyer looks at a business and in diligence your whole business has to be complete. The second thing, organic growth. Still, particularly for bootstrap startups like you've got to find a way to reduce your customer acquisition costs because every venture backed company who you're competing against has enough money to outspend you on all the paid channels and they're doing all the stuff that like you know you should probably be doing. So like your wedge from a go to market standpoint has to be something free and cheap. Third thing we were talking about before which is like you've got to have a high LTV customer. I think it's like the most important thing in all of business. Customer growth can't cover up a product that has tons of churn.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
