Understanding Market Timing - Insights for Entrepreneurs

There's you really can't time the market. If we did, I think every entrepreneur with a startup would be selling their business three Years ago, in 2020 and 2021, when multiples were crazy, they were absolutely insane. But during the time, everybody thought, hey, let's, you know, see where this goes, and obviously went in another direction. And that could sometimes happen with your business. Things can change that can devalue your business or increase it. I personally have seen all these things affect acquisitions that we've been working where there's a sudden shift. And the offer that you had maybe even just a couple months ago, is starting to seem really good compared to the one that you're able to get today. So great points on that, Christian. Now, as far as how you're choosing your multiple, that's obviously the big question here.