A founder explains why selling your business means finding a buyer with a real vision for it, not just someone with money. Your customer base is your most valuable asset, and the acquisition process demands serious commitment from both sides.
We always wanted to make sure that we are selling to somebody who has a clear vision for the product and knows what is the value of the business itself and also the value of the customer base that we have built. So by the time we had 15,000 users on the platform, roughly. And so this is like a huge commitment from our side, because we are giving all of these customers all of this value basically in the hands of somebody else. And I know a lot of these persons, other people personally, these organizations, these agencies, and I want to make sure that these guys get the best possible outcome from this acquisition as well. But back to the topic. Starting LOI and the A in the beginning, then doing a couple of Q&As with the team, and.