Unlocking Financial Secrets How Streaming Data Predicts Netflix's Success

So we pivoted to a B2B strategy where we saw an opportunity with a company like Nielsen and Cantor to create like a streaming big data opportunity for investment companies to learn what people were streaming, what people were subscribing to and unsubscribing to, specifically that metric that was so valuable to people, especially if you're in the financial services industry and want to know whether Netflix is going to have a good or bad quarter according to analysts expectations. And we had this robust data set of people telling us what they were subscribing to and what they were unsubscribing to and why.