Unlocking Predictability How Brand Impact and Tenure Drive Business Success

So I want everyone to hold on to that word predictability, because these next slides, we're talking about some of the variables that if you can control or stabilize your predictability, becomes more clear. Two of them being brand impact and tenure. If we look at brand impact, that is, what is your reputation? How do others speak about you? And after you've delivered your service, what type of reputation came with it? How happy are your customers? So as I'm looking at an agency, I want to know notable case studies. I want to know well known clients or large brands that you may have under your umbrella. And then the tenure that comes with that just gives you a better playing field to see the actuality to really map out that repeat customer that we talked about in the past, map out the trends, and map out really what can come down to predicting over time.