Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

What is changing in marketing today? A question you should be asking yourself often.

1 Nov 2024

Watch on YouTube

This is a YouTube video titled "What is changing in marketing today? A question you should be asking yourself often." It features a single speaker discussing the evolution of marketing strategies over the past five years, emphasizing the importance of earning audience attention through unique and entertaining content rather than traditional methods like gated ebooks and email sequences. The speaker reflects on how marketing tactics that once worked are now less effective due to widespread adoption.

I'm always thinking about what's I'm always learning and I'm always trying to think of what is changing in marketing today. For example, the marketing playbooks that worked five years ago don't work as effectively today because everyone adopts them and starts using them and then it starts to feel like marketing. And the best marketing doesn't feel like marketing. It's entertaining or it captures your attention in a way where you go, whoa, I haven't seen that before. I'm always trying to think of unique ways to capture or actually I should say earn audience attention rather than buy it or write some ebook and gate it and get your email and send it 30 trip emails, which worked fantastically a decade ago, which killed it a decade ago. That's kind of where the thought process and then candidly I would say I might laugh the hardest at those videos. So it's like my like guilty like pleasure.