Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

Who Really Sets Your Business Valuation?

20 Aug 2026 · 0 min

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In this segment, the speaker explains that a business’s valuation is ultimately determined by what a buyer is willing to pay. While multiple valuation methods exist, the critical factor is partnering with advisors who understand current market conditions, buyer preferences, prevailing valuation multiples, and the deal structures that are actually closing. The goal of an accurate valuation is to boost the likelihood of a successful sale and achieve the best financial outcome, avoiding the waste of listing a business that is unlikely to sell.

The valuation of your business is what a buyer is willing to pay for it. There's different ways to value your business, but the key here is working with someone that knows where the market is at, what buyers are looking for, what multiples buyers are paying for today, what type of deal structures are closing. At the end of the day, you want your valuation to increase your probability of close, get you the best financial outcome, because it's really not worth your time and energy to list something that's not going to sell.