Why sell your business by Mark Spera, Co-founder of GrowthBar #acquisition #startup #acquire

What made you decide to sell the business? One, we needed time back, so Hayley, my business partner, we met at a. At a startup, and we started Growth Marketing Pro. Once we sort of fell into Growth Bar and started, you know, really investing in Growth Bar, she and I were looking at each other, and we were like, all right, we've got this agency. We've got this SaaS product. There's only two of us. So we basically just split up the business. Let's each just give this a go for, like, 12 months. After 24 months here, we started getting some inbound acquisition offers, and convers made us really think, like, is it time to sell this thing? The fact was that the agency still is the biggest business, and it's growing the fastest. I could spend another year building Growth Bar, but is that really going to add as much value as me spending a year working with Hayley on the agency? And the answer is no. I mean, the other reason is that we did buy actually another software tool. We love that product, but it's like, I couldn't even think about that if we were still running Growth Bar.