A founder shares how he priced his first app too low, then kept raising it as demand grew. Gazdecki warns against relying on free users and setting paid tiers too cheap. Charge from day one and raise prices as people want it.
There wasn't really a thought process. It's actually my first app that ever made money. Didn't really know what I was doing, to be honest, in that front, especially marketing. I had no clue. So I was like, I guess paid is the way to go. Just make it cheap, see if people like it. And then I slowly raised the price based on demand and popularity.
Even smarter. You did a price increase. Super smart. I think those are 2 of the biggest mistakes that first-time founders make where they have free users and they index way too much on that. Meaning they just have a ton of free users. They're afraid to push many into paid, and then their paid plan is too cheap. So it just becomes hard to build like a sustainable business. So that's great. I mean, charge right off the bat. Yeah, increase your prices.
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