What is Safety? Applying Lessons From Extreme Sports to Life and Business

11 Nov 2022 · 23 min
The Art of Accomplishment

11 Nov 2022 · 23 min

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Brett Kistler, a BASE jumper and entrepreneur, argues safety is an illusion rooted in personal comfort, not objective risk. He visualizes worst-case outcomes like paralysis or death to test whether he could accept them and still find meaning. Learning to fall, he says, builds the internal stability that matters in business and life.

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