Brand-Voice-Messaging-Workbook
The Brand Voice & Messaging Workbook is a fillable PDF designed by Anna Kitney (Anna AI – Anna Kitney International) to guide business owners, marketers, coaches, and founders through a systematic self‑assessment of their brand. The workbook is divided into nine sections, each containing targeted prompts that ask the user to articulate key aspects of their business: the core offer, the ideal high‑value client, their instant authority, the tonal qualities of their brand voice, core beliefs and thought‑leadership positions, client results, preferred content formats, a story bank of pivotal moments, and a three‑year future brand vision. Users are instructed to answer in their own words, using natural language rather than polished marketing copy, to capture authentic brand personality. The document serves as a strategic planning tool that translates raw business insights into a cohesive brand voice and messaging framework.
Topics
Section 1 – Defining the Core Business and Primary Offer
Prompts the user to describe their business, list all products/services with details (name, price, delivery, length, results), and identify the single primary offer that best represents the brand.
Section 2 – Profiling the Highest‑Level Dream Client
Guides the user to create a detailed avatar of their ideal high‑value client, covering demographics, current stage, frustrations, misdiagnosed problems, desired outcomes, and lifestyle aspirations.
Section 3 – Articulating Instant Authority and Million‑Dollar Genius
Asks the user to list credentials, experience, results, and the unique skill or insight that sets them apart, culminating in a concise statement of why clients hire them.
Section 4 – Mapping Brand Voice Characteristics and Language
Provides checkboxes for tonal attributes (direct, warm, bold, etc.) and undesired tones, plus sections to list frequently used words, forbidden words, and a personified brand description.
Section 5 – Declaring Beliefs, Frustrations, Myths, and Thought‑Leadership Stance
Encourages the user to articulate strong industry beliefs, frustrations, myths they reject, truths they wish to spread, and conversations they are willing to lead.
Section 6 – Cataloguing Signature Client Results and Transformations
Requests concrete client outcomes (revenue, personal, lifestyle) and identification of the most repeatable and easiest‑to‑deliver transformations.
Section 7 – Identifying Preferred Content Types and Topic Authority
Asks which content formats perform best, which are enjoyable or disliked to create, and which topics the user is known for versus wants to become known for.
Section 8 – Building a Story Bank of Credibility‑Boosting Moments
Prompts the user to list pivotal business moments (breakthroughs, failures, turning points) that provide credibility and resonate with clients.