Ash Cash visits Sway in the Morning to Discuss Financial Freedom

In this Sway in the Morning interview, financial motivator and author Ash Cash joins hosts Sway, Kelly Kincaid, and occasional callers to discuss practical personal‑finance strategies during tax season. The conversation covers the importance of financial education, mindset shifts, and concrete tactics such as building a “financial freedom fund,” using FHA loans to purchase multifamily properties, leveraging whole‑life dividend policies, repairing credit, and choosing credit unions over traditional banks. Ash emphasizes hands‑on involvement with one’s money, the dangers of over‑reliance on accountants, and community‑based wealth building through pooled investment funds and buying back local businesses. He also explains retirement vehicles (401(k), 403(b), traditional and Roth IRAs), the penalties for early withdrawals, and the role of credit scores in home‑ownership. Throughout, the tone is conversational, motivational, and occasionally humorous, with a focus on empowering listeners—especially those from underserved backgrounds—to take control of their finances.
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It's First Aid with Kelly Kincaid on Sway in the Morning.
All right, all right, First Aid with Kelly Kincaid. It's a really important one.
Absolutely.
It affects your finances.
Everything. Money makes the world go round. You know, like I said, Sway, April is Financial Literacy Month, and we are approaching the deadline to file your taxes with the man, Uncle Sam. And I wanted to bring in someone to talk about taxes, saving, investing, and just money.
Yes.
You know, and right now we're in tax season. And today I have my guest Ash Cash, who's a financial motivator, personal finance expert, um, bestselling author and inspiration speaker. Good morning, Ash Cash.
Good morning, good morning. Thank you so much for having me.
I appreciate you.
So I know you, you have a big background in the financial world with banking experience, and you consult people with their personal finances. It is tax season now, and you know, this week we had The biggest artist right now, Cardi B.
Yes.
And she was talking about taxes and she said this.
What have you learned about money as you made more and how to keep it and how to make it work for you?
That the more money you make, the more taxes you gotta pay.
Okay.
True.
True, right?
Because, let me not get into it because I get very sensitive.
Okay, well, you know, you are, you know, caring.
I get very sensitive to know how much money I gotta pay and I don't know where my money going to, but all right, so whatever.
Okay.
And I just really advise people to get a business manager, to get an accountant and everything, somebody to manage your money. Because next thing you know, you see yourself spending about $300,000 in one month and you don't even know on what.
So Ash, you've heard that before, right?
Wait, wait, wait, what made you go wow, Ash?
I mean, a couple of things, only because as she start mentioning getting accountants and getting business managers and not knowing where money is going, For me, that's a red flag that you should be more involved with your money because a lot of times, because people get overwhelmed with making money, they hire other people to manage money.
Mm-hmm.
And when we think about, especially when we talk about taxes, when we think about people, you know, we've seen a lot of celebrities go to jail over, you know, over not paying taxes, things of that nature. And it's because of that, right? It's because they trusted the accountant, they trusted this person to manage everything. And so I do think that you do need a professional to manage things for you, but you gotta, you gotta learn, right? You gotta understand, you know, what, what, what, you know, how much money is coming in, what money's coming out, and what is the money going to. And someone who is as busy as she is currently, maybe she doesn't have the opportunity to do it. And so someone who is very close to her, somebody that she trusts, she should have that person as the go-between, the accountant and the business manager, to make sure that everything is being You know, manage the right way.
And that's interesting you say that. And I'll share this, um, with my personal— one of my personal situations is the person I've been with in business, uh, for since high school, uh, my partner King Tech. We actually set up a system like that because a lot of times when I'm mostly in front now, but in back in the day I was the guy in the back and I set up our infrastructure, our finance, financial flow. You know, with an accountant. Um, but at the same time, the accountant taught— was teaching me along the way. Okay, so now what we do is he manages the people who manages our money. You know, nobody has the power to sign a check other than me or him.
Absolutely.
All right, and even with the investments we might make, you know, whether it's in the stock market or whatever type of, uh, plans we set up, retirement, so on and so forth. he's always on top of that to make— to your point, uh, he's always on top of that. And that's been the smartest thing. We learned so much in that process as well, you know.
And I think that's important because, you know, what happens is that if you are not used to having money, now you have money. If you still don't learn how to properly manage the money, now you're always going to be dependent on other people and you're going to believe anything that they say to you. And so, as you mentioned, like, you know, having that accounting, having somebody to manage that process, it also helps you in your learning process, right? And so now you can teach other people around you. Now the people around you could teach people around them. And that's how we break the cycle too of poverty in our community. Because what happens is one person gets money, but then they start to outsource this knowledge. This knowledge is like, you need this for the rest of your life, right? And so you should be learning it. And it's the best time, right? You have the money coming in, you know, you should be learning.
And you speak from experience because you start, you really started from the bottom.
Yes, yes.
You were raised in Harlem.
Yes, St. Nicholas Projects. And you work— Yeah, we don't brought up— When you say Harlem, I get excited.
You done brought a thug up in here, Kelly?
Well, you know, I find you're very relatable because you come from St. Nicholas Projects, but you went to school and you started at the bank as a teller.
Absolutely, yes.
So you've been— money has been going through your hands for many years, over 15 years. And when you hear Cardi speak, Cardi B speak, I'm sure the different clients you have, You hear that all of the time. All the time, absolutely. So it's not about someone who has a lot of money, it's the people who have the little money that's still trying to figure it out. Like, how do you position them to say, hey, you can save, you can do this, you can do that, it's okay, you're not going to live check to check?
Yep, no, I think first and foremost it's about the education, right? And so, you know, if I sit with someone, it's really about educating them first on, you know, here's this plan, right? This is how you're going to, you know, set some things aside. You're going to put some money away, you know, to make sure you have your financial freedom fund. We used to call it the emergency fund, but words have power, so we call it the financial freedom fund. You're gonna put money aside for savings on those goals that you want. You wanna make sure you put money aside for your future, but then also you have to live too. So you have to put money aside for, or give yourself an allowance of the amount of money that you're gonna live off of, and then you gotta invest and help grow that money. And so this whole plan, you give somebody this plan and then you say, listen, this is why we're doing it, 'cause the why is important. Educating them on the different pitfalls of if you don't do this, this can potentially eventually happen. And I think that as you educate people and then as you start to work with them, they start to understand a little bit, okay, this is why I'm doing this, okay, this makes sense. And then also for people who are busy, so even if you, you know, if you're busy and don't have money, if you're busy, you have a lot of money, by setting up a plan and understanding why, you can actually automate certain things too. So you don't necessarily have to be so involved in that it takes away from, you know, you know, the grind and what you're doing. But I think education is the most important part, is understanding why, like, why do need 6 to 8 months of expenses in an account? Why do you need to build your credit? Why do you need to invest? Why do you need to change your relationship with money, right? Because we know about working hard for money, but the wealthy know that it's about changing that relationship. Instead of working hard for money, money needs to work hard for you, right?
Say that one more time.
Right, so instead of working hard for money, money needs to work for you. You have to change the relationship.
Let it breathe.
My fault.
Instead of working hard for the money, let the money work hard for you. How can that, um, apply to somebody who makes $50,000 a year or more or less?
Yep.
All right, I want to come back and I'm gonna open up the phone lines too. Um, Ash Cash is here. Give out your social media.
Yep.
Uh, I am Ash Cash and that's on everything— Facebook, Twitter, Instagram.
A-S-H-C-A-S-H. Hit him up. You don't need us to hit him up now. You got a direct line to him. Okay. 888-742-3345. Yeah, that's right. We got a financial, uh, expert motivator. Ash Cash is here. April's Financial Literacy Month. Kelly Kincaid.
And you know, you are the financial motivator and you just broke, broke a lot of stuff down as far as making money work for you. And you know, I was, uh, introduced to you by your first book. Mind Right, Money Right. And you— we talked about financial freedom, and you have 10 laws for financial freedom that I thought were very interesting. What, uh, with all your, uh, clients, what law really like wakes them up?
Um, I think it's, it's really, uh, the, the mindset law. Uh, you know, we, we talk, we talk about, uh, you know, mindset a lot, and, uh, it's important that people are changing their mind in order to get to get their money right, right. And so, a lot of times, you know, we have the practical things like, you know, budgeting, saving money, putting money away, you know, building residual income. But at the end of the day, if you don't have the proper mindset, if you don't understand that as you're on your journey, there are certain things that you have to think about in a certain way, change your perspective and how you look at money, then you're not going to really, you know, manage your money the right way. And so, I think that the law on changing your mindset is the one that people say, oh, you know what, I didn't necessarily look at it that way.
Give me examples of things that ways you change people's mindset from one position to the next.
Yeah, so I'll give you a prime example, right? So you asked the question earlier about somebody making $50,000 or less and how can they create residual income. And so most people are told to, when they buy their first home, let's say, buy a home to live in, right? And so I say, you know what, maybe change your perspective. Let's not think about buying a home to live in on your first go-round. How about you buy a multifamily home, right? And if you buy a multifamily home and use, you know, government programs like an FHA loan that requires you to put like 3% down. So you don't have to have a whole lot of money to become a first-time home buyer. And then plus banks have certain programs to help you with down payment assistance, right? You buy a multifamily home and then now you live in one of the apartments or you rent out both of the apartments and now you have income coming in and that income could pay your mortgage and you now have freedom. Now you've just changed your relationship with money. Now you're not working hard for money. Money's working hard for you because you don't even have to do anything and you actually have money coming in each and every month. And so that type of paradigm, that type of thought process is saying, you know what, in what other ways can I actually take situations in my favor and make them, you know, change them in a way that it continues to allow me to live abundantly, to live in a way where I'm not stressing so much about money. And now by just changing that one little thought process and buying a multifamily, renting one out, living in one, you just created income for yourself and you live rent-free.
I am Ash Cash on social media. Reach out to him directly. We got Angel from Chicago on the line. What up, Angel?
Hey, Angel.
Oh, oh, I gotta hit the line.
Oh yeah, good morning, Angel.
Angel, you there? Okay, that, that's not working. All right, um, can I ask a follow-up question to that?
On average though, how much do you have to put down for that, just so people can realize how much they should have in, in, you know, in the bank saved, or if they're going to purchase this multifamily home? No, absolutely. That's a great question. And so if you think about a place, some places in Queens, in the Bronx, we're here in New York. Let's say for instance, it's usually like 10% you want to save. And so if you have a house that's $250,000, you're thinking $25,000. But then when you think about FHA loan, that's asking you for 3% down. If you have a $200,000 house, that's only $6,000. $6,000 that you have to put down, right?
Mm-hmm.
And so, you know, having $6,000 to $10,000 could actually get you in the game. And then, you know, if you think about other states that, you know, the property values or the price of a home is not even as much as it is here in New York, then that money, you know, it's even less and less that you have to actually save. And so I would say, you know, look in your, you know, local area, you know, what places cost, and then, you know, average out about 10% to save. Because again, if you're a first-time homebuyer and you're using an FHA loan, you're only spending about 3% that you have to put down, but you do want to have a cushion, right? You don't want to just put that 3% down and not have money left over for other things that might relate to the home. So I say on average, save about 10% of what the value of the house is.
Gotcha. Yeah.
Okay, we're going to take a bunch of calls and try to get through them as quick as possible. Marco's on the line from Florida. What up, Marco?
Good morning.
What's happening?
What's happening, Sway and the team?
How you doing, man? Marco, what's good?
You have a question for us?
Man, I'm wonderful, man.
I'm glad you guys let us come on. But I have a question. We're trying to plan for our retirement here, and we just came across some good information about a bank on yourself system, that whole life dividend-paying insurance policies. What do you feel about that?
Yeah, I think that a whole life dividend-paying insurance policy is a good option, you know, if it's paying, if it's giving you enough dividends that you can sustain your lifestyle. And so I think it's important to, you know, to understand, you know, what is the monthly income that's coming in, And can that sustain your lifestyle or part of the lifestyle, but it's definitely a good option to live on.
Can you break down for those who don't know, what is that? What kind of plan is that?
Yeah, and so it's a whole life insurance policy that also, each and every month, there's an income portion that you get as a dividend. And so once you invest in that particular insurance policy, each and every month there's a percentage Uh, you know, based on what the policy is paying that you'll get as actual, you know, income or dividends.
Marco, is that, uh, suffice for you?
Stable, brother. It's stable. That's what I was hearing, that it never fluctuates. So I'm killing my 401 and dumping all my cheese over into this policy.
Yeah.
And they've been doing this for 125 years and we don't know about it.
Yeah. And that's a great point, right? With a 401, you're investing in the market, you're investing in mutual funds and businesses and things of that nature. And when we look at the current market, you know, one day it's up, one day it's completely down. Yeah. And so, you know, to Marco's point, you know, it is a— it is, it is very stable compared to, you know, your 401 that can fluctuate up and down because it's invested in the market.
Marco, you're a citizen, brother.
Thank you for your call.
Malik is in Charlotte. He got an interesting situation. Go ahead, Malik, talk about it.
Hey Malik, good morning.
Thank you, team, for taking my call. This is very scary for me, but I'm moving out on faith to find out more. So I can take care of it. Um, my children— my youngest child turns 18 in less than a month. Needless to say, I've been paying child support the entire time. I don't want a cookie, I don't want applause, because that's what I was supposed to do. But in the process, I put myself in a bad tax position because I was paying a lot of money as just a regular dude. Hustling, working a regular job, I got hit with a ridiculous amount of money per month. And to cut corners, I didn't always pay what I owed. And I know they're going to come looking for it now that they won't be cutting off my child support to take money from me. I just want to know how to go about approaching the IRS so I don't immediately start getting garnished. and stay in poverty because I did the right thing by my kids?
No, no, absolutely. That's a great, uh, great question. And I think that the first step, uh, is really jumping in front of it and, you know, reaching out to the IRS and not, you know, waiting for them to, uh, you know, reach out to you. And sort of like reach out to them, uh, you know, letting them know, you know, once you know what— how much you owe them, uh, having that conversation with them and setting up you know, a plan so that you can, you know, start paying off, you know, paying what you owe. You know, a lot of times when the IRS, you know, starts garnishing wages or starts, you know, income executions, a lot of it is because they're not hearing from, you know, hearing from people. And so I would say jump in front of it knowing that you'll have, you know, extra funds now. You know, jump in front of it so that way you'll still be able to have a living wage and be able to you know, live and, you know, pay, you know, pay down that responsibility as well.
And sometimes you can negotiate a settlement.
Absolutely, yes.
Yeah, and then a time schedule of how much you gonna pay for how long. But it's good to get in front of them because once they on your neck—
Yeah, there's no mercy.
They stay on you. And Malik, Malik, it ain't the end of the world. So, you know, you still have an income and you making money. The other thing with child support, when you pay child support, a lot of times the person that's paying it can't even claim that child support on their taxes. So it goes as income still. You still being taxed for money you not even, you know, using. So, so definitely get in front of it, Malik, uh, and keep us posted on how that goes. All right, and Malik, if you're on social media, hit him up directly. I promise you he'll communicate. You might want to hire I Am Ash Cash. Yeah, he might do some pro bono work.
I don't know about that.
Hit him up, man. Tell him Sway in the Morning. Tell him Sway in the Morning.
Thank you, brother.
Angel, you there? Damn, Angel is not there. Uh, let me— I think this is something interesting Rob from Philly want to say. What up, Rob?
Hey, what's up, family, man? How y'all doing today?
Doing great, fam. How are you? You good?
I'm all right, man.
Um, you know, a lot of us come from not understanding money and coming from a situation where as though we don't have those discussions around the dinner table about how to become financially free. So one of the things Ash said, right, as far as investing in property, I think, Ash, could you just tell the flip side of that, that even if you have the 3% down, your credit got to be, uh, right now the money spot is what, 7, like 680 and up, you know, for, for as far as getting a, a loan or mortgage. So, you know, I, I learned the hard way being by, you know, just not wanting to live in the hood and not live where I came from no more. And I stepped out and got properties. But the educational aspect, what you're talking about, Ash, is very important. So not only reading, but also comprehending what you're reading when it comes to financial responsibilities and moves that you can make. I took a beating because I didn't know the flip side of everything. So could you discuss that flip side as far as, you know, You're not only having the 3% down, but making sure you had the proper credit score. Because I dabble in it too, and one thing I know about Black folks when I deal with them, they always wanted something on the hookup. And like I told them, you know, I was gonna hire like a little college dude, little white college dude, and put him in front and, you know, give him a script to read. Because when we try to talk to our folk about it, it's always thinking— they always thinking that somebody's trying to get over on them, and we constantly hurt ourselves. by not understanding the whys, like you said. So I appreciate you, Ash, and I'm gonna look you up because I've been reading, um, uh, 50— uh, uh, The Richest Man in Babylon. That's one of my go-to books, you know what I mean? And that goes with paying yourself first. A lot of black folks don't— a lot of folks in general. I'm not gonna say black folks, but—
Yeah, yeah, come on, man. Like, this ain't a black— just a black thing, bro. It's a lot of people don't know how to— don't understand how to manage money or make it. We're not taught it. I learned it it, Rob, like you, I learned it the hard way getting backed up on taxes, you know.
Exactly.
Yeah. So, and, and buying property and the market crashed, you know.
That's a real thing. And, and, and so to, to your point, absolutely right. And so, um, one of the good things about an FHA loan though, uh, is that it does allow—
Explain what that acronym is. Yeah.
So FHA is, uh, Federal Housing Administration, um, and it's a government program that allows people who have low money, not a lot of money saved up, and actually low credit, allow them to get into the homeownership game. And so, with an FHA loan, they actually allow you to get a home at 580. So, if you're— the minimum score is a 580. I would not suggest, right? If somebody has a 580, I wouldn't suggest them to go in. So, to his point, I wouldn't suggest them to go in and buy a home, because out of 580, there are some things that you need to fix first, right?
Mm-hmm.
You know, from a financial perspective, from a discipline perspective, from how you manage money, that I would want you to fix first before you get into homeownership. And so that's why it is important that we understand credit, we understand our FICO score, that it goes from 300 to 850, and that, you know, we want to make sure that we have that 700 or better. And so, you know, that is an aspect of the game that we need to know because, you know, as you start to learn and know about credit, you'll actually learn how to leverage your credit, you know, in order to, you know, build wealth as well and buy homes and things of that nature.
And you have a book called What the FICO? 12 Steps to Repairing Your Credit. And I thought your dedication was interesting. This book is dedicated to the 44 million Americans who suffer from bad credit.
And to Sway's point, it's not a black or white, you know, it's not a black or white thing. Like, it is everybody. I'm saying that 7 out of 10 credit reports in this country have errors on it, right? Meaning that 70% of the people in this country, the 300 million plus people, have errors on their credit report, don't understand their credit. And so it's not a black and white thing, it's really the way the system is set up, right? When you think about— and a prime example, when you get your first credit card, that, you know, the banker tell you, hey, your limit is $1,000.
Yeah.
And so you think you could spend up to $1,000. No, the system says that if you use more than 30% of your limit, you are negatively impacting your score. And so if you get a credit card that has a $1,000 limit and you use more than $300, you are negatively impacting your score. People are not told that, right? People are told that, hey, here's $1,000, use $1,000. But the banks are not going to tell you because they want to make money off of interest, right? It's a trillion-dollar business.
There it is.
See what you just said? There's a reason why 7 out of 10 of us got bad credit reports or errors on our credit. it, we don't understand it. Even if you do get that first credit card, that interest rate is probably about what, 19, 20?
Absolutely.
20% or something like that. So on $1,000 at 20% interest, how much are you paying back?
Right, yeah, and majority is gonna be interest, especially if you keep that balance, right? So that $1,000, that $200, that $190, that $200 interest rate, that's gonna stay with you. That's why when people think, when people have these credit cards and they start paying minimum balances and then they realize, they look up up, they bought something for $1,000 and it's years later, they're still paying down on this and they wind up paying $2,000, $3,000, is because that's the cycle, that's the game that they want you to get into.
Are banks loan sharks?
Oh, absolutely. They are the legal loan sharks, right? They're the legal ones. Think about it. If a bank is providing financial tools, why aren't they educating you on the tools first, right? Like in any other business, like why not tell you about these tools? Why not teach you, you know, how to do it? You don't get financial education, you know, from your bank. Your bank is going to sit there and give you these products, right? You come in there and you tell them you have an issue, they're not going to educate you on the issue, how you got into the issue, how to fix the issue. They're going to say, hey, we got this product, we have this product, because it's the product that makes the money and it's about, you know, making money. So I think I absolutely agree that they're legal loan sharks.
What about credit unions?
I love credit unions.
Talk about that.
And so, and that's the thing, right? And, you know, Jay-Z said, right, Until you own your own, you can't be free.
Mmhmm.
When you think about a bank and the structure of a bank, a bank is owned by stockholders. And so the people that they care about the most are the stockholders. They are beholden to the stockholders. Yeah, they may do things for the community or whatever the case may be, but their main responsibility is to make their stockholders money. When you think about a credit union, it is a financial cooperative, right? And a credit union means that anybody who deposits money in that credit union now becomes an owner of that credit union. And this is why I love credit unions.
Mm-hmm.
Because at the end of the day, you won't see a bunch of branches. You're not gonna see a lot of commercials. And the reason for that is because that money that they could be, you know, putting in advertisement and things of that nature, they're putting— they're giving that back to their members. That's why you get lower rates, you know, or typically you get lower rates when you go to a credit union. You know, that's why you're able to, you know, even if you have issues, you know, with your credit, they might work with you and give you a loan and things of that nature. It's because you are an owner.
owner.
You deposit your money in a credit union, you actually own the credit union. And so I love credit unions because they help people, everyday people, even with education as well. They help people, you know, get their finances together.
What are interesting ways that, um, and I like that to utilize that term, everyday people can set up for their future in terms of savings and retirement plans, IRAs, that sort of thing?
No, absolutely. I think first and foremost, it's creating that financial freedom fund that I mentioned, right? Uh, it's taking a, a percentage of what you make, 10%, 15%, whatever it is, uh, and put it aside. Make it automatic. Don't have to think about it, you know. Make it automatically go, go there because—
Put it aside in the credit union?
Yeah, put it aside in, in the credit union. Uh, you know, make— don't, don't take out a debit card for your, your financial freedom fund, you know. Make sure that it's something that you don't have real, you know, real easy access to first and foremost because you want to have at least 6 to 8 months 6 to 8 months of expenses so that way, you know, if there's any emergency or turmoil, you'll know, you know, you'll be able to survive at least 6 to 8 months. So that's first. Secondly, I would say it's important to start funding your future, right?
Mm-hmm.
And so, you know, taking out, if you work for a job that offers a 401 or a 403 if you work a nonprofit, you know, definitely take advantage of those, especially if those, your employer matches funds, right? You know, back in the day there used to be a lot of employers that matched funds.
Yeah.
Some still do. So, max out and take advantage of that. If you don't have that option, take out an IRA, you know, an individual retirement account, which is important because, you know, we talk about taxes, right? With an IRA, if you do a traditional IRA, it is tax-deferred. So, you don't pay any taxes on the money, you know, as you make it, right?
Yeah.
And you only pay taxes when you withdraw. If you do a Roth IRA, it's not, you know, it's not tax-deductible, but it's tax-free growth and tax-free distribution. And what that means is if you, you know, do a Roth IRA, you put, you know, let's say $5,000 each year into the Roth IRA, you can't deduct that off of your taxes. But as it's growing in that Roth IRA, whatever interest you earn is yours. You never have to pay Uncle Sam any of that, that growth. And then when you take the money out, you don't owe them anything. And so you think about compound interest and how long— like, if you take $5,000 a year and you're earning a good percentage and the money is compounding, like, that is a lot of money that you can use at retirement.
Yeah.
live the life of his dreams, you know.
But you gotta be careful.
Yes.
Because if you take out money beforehand, yes, you will get penalized.
Right, they have the 10% penalty. Uh, you know, with IRAs there is a 59 and a half, uh, limit, right? And so you have to wait until you're 59 and a half in order to start distribution. Uh, and to your point, if you start withdrawing that money prior to that 59 and a half, then there is a 10% penalty plus that money is added to your taxes as income. And so you have to pay taxes on it as well.
Real quick, man. When you think of hedge funds and investment groups, and you know, you see this collaborative effort to raise money, or people putting in money. Is there a microcosmic way that people in our neighborhoods who are, let's say, spending money on gold, you might spend, you see a lot of guys spending money on jewelry, you know, fancy clothes, $700 belts. If we got 10 of those guys to take, hey man, you know that $5,000 you throwing away at the strip club? You know, you probably spend, you know, $10,000 a month or whatever. Hey, why don't we all take $5,000, 15 of us, 20 of us put $5,000, bring it together, and 5— 20 of us put in $5,000, now we got $100,000 in a fund that we could put to work.
Yeah.
Anybody can do that, right?
Oh, absolutely, absolutely. And yeah, and, and I think, and I think, you know, it's, it's something, um, that we need to focus on, right? So I, I released a book, you know, The Wake-Up Call: Financial Lessons Learned from 4:44, Jay-Z's album, and I talked about that, right? Because when he said financial freedom is our only hope, that's serious.
Yeah.
Like, that's not just a line, it's serious. Like, when we think about the politicians, everything that's happening, we are our answer. And to your point, we need to buy back our blocks, right?
Yeah.
Because when we think about gentrification, we could have easily did it, right? We could have easily started to take our neighborhoods, like you said, put funds together, and now we own it. And to your point about putting the money together, you know, investing in our neighborhoods, buying back, you know, buying back our blocks, we like, think about the local bodega, right? The bodega makes $5,000 a day from the community, right? And so in a year, that's about $1.3 million that's leaving the Black and brown community because we don't own it. So that $150,000, that $5,000 we pull together, we buy the bodega, you can still buy your jewelry.
Exactly, you can still buy your jewelry.
Right, you can still buy it.
You can still wear the dollar belt.
Exactly, exactly.
'Cause you got money over here making money for you.
Exactly, exactly.
Yeah, I bought in Harlem. Yes, about how many years ago? 3 or 4 years ago. And man, that property has escalated, you know, so high, you know.
I need to hold something, Sway. That's, that's, that's— I know what, I know, I know what that Harlem property is like, cuz that, cuz that's another thing, right? At one point, we had Harlem. Like, they was literally selling buildings, brownstones for $1.
North Manhattan.
That's what they call it. Yeah, North Manhattan, uh, yeah, SoHo and all. Yeah, all that other stuff. NoHo.
Yeah, yeah. Yo, Ash Cash, get this man a round of applause, man. You got to come back.
Nah, thank you.
You're gonna become our resident financial consultant here in the morning. Give out your social media again.
Yes, follow me. My website, iamashcash.com. Follow me on all social media, uh, I Am Ash Cash, and that's on everything— Twitter, Instagram, Facebook, all of it, man.
Yep.
Support his books. Check them out. There's some really great information in there.
Thank you, Kelly Kincaid.
Thank you so much, everyone. Good luck with filing those taxes. April 17th is an important day. And you can follow me all on my social, Kelly Kincaid, K-E-L-L-Y K-I-N-K-I-K-A-I-D.
Damn.
All that money talk.
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