Coinbase's Super Bowl ad drove millions to their site, but it crashed because they weren't ready. Ash Exantus warns entrepreneurs not to market before your product, service, and sales funnel can actually handle the customers you'll get.
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Yo, what's up, y'all? So, if you watched the Super Bowl, then you know that Coinbase using the QR code on their commercial was the best commercial ever, most talked about, all of that. But they did one thing that a lot of us entrepreneurs and people who are trying to get their mind and money right do, right? They were not prepared for all of the traffic that this genius ad would bring them, and so their site crashed. A lot of us are putting out content, a lot of us are marketing first without having our products, our services, what we offer tighten up. And then people, you know, we catch them with the marketing, then when they go to our site, there's nothing to purchase, there's no service, there's no nothing. So, make sure when you're building out your business, get the business done first, and then you start marketing this brilliant idea. Ash Cash out.