Ash ExantusChief Financial Educator, Ash Cash Enterprises · Financial Empowerment Leader | Public Affairs Strategist | Media Executive | Advocate for Economic Equity & Financial Literacy | Champion for Formerly Incarcerated Communities

Part 1: Buy Or Borrow Traffic To Market Yourself Or Your Products. ✅

31 Aug 2023 · 1 min

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1:01

In this segment, the speaker explains how creators can acquire or "borrow" audience traffic to promote their books or products. The core advice is to proactively reach out to major media platforms—television, radio, podcasts—by offering them fresh content or solutions related to a topic they haven’t covered yet. The speaker emphasizes that getting on TV or radio is more accessible than many assume because producers constantly seek new talent. A strategic plan should be created before the book is released, outlining which media outlets to target. Additionally, the speaker highlights that traditional press releases remain effective; a modest investment (under $1,000) can distribute a release to thousands of media outlets, provided the story is compelling.

Chapters

you buy or borrow traffic, right? How do you do that? You reach out to big platforms and say, hey, I noticed that you haven't talked about this topic. I have, you know, I want to talk to you about this topic, but I also have a solution to the topic. So now you can promote your book. There, you know, people don't realize that to get on television and radio is not as difficult as they think it is. The producers are always looking for new talent so that they could, they could put on their television screen. And so you have to create, you have to first strategize. You have to— when you write the book, you have to first strategize and say, all right, now that I have this book, what outlets am I going to reach out? What podcasts? What television? What radio? You know, press releases still work, right? You can literally put out a press release for less than $1,000, reach thousands of media outlets, and then those media outlets, as long as the story and what you're talking about is good and