Ash ExantusChief Financial Educator, Ash Cash Enterprises · Financial Empowerment Leader | Public Affairs Strategist | Media Executive | Advocate for Economic Equity & Financial Literacy | Champion for Formerly Incarcerated Communities

Part 2: Buy Or Borrow Traffic To Market You Or Your Product.

1 Sept 2023 · 1 min

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1:01

In this segment, the speaker outlines practical methods for expanding reach and promoting a product or personal brand without relying on existing fame. He explains how to secure earned media by pitching compelling stories to relevant outlets, and how to amplify visibility through paid advertising on platforms like Facebook, Instagram, and Google. He emphasizes the use of lookalike audiences to target users similar to existing fans, and suggests leveraging shout‑out pages or high‑traffic platforms (e.g., Shade Room, Spiritual World) to place a book or product directly in front of large, engaged audiences. The overall message is that a combination of earned, paid, and partnership channels can effectively broadcast a message to millions who may not yet know the creator.

Chapters

outlets. And then those media outlets, as long as the story and what you're talking about is good and it connects with their audience, then they'll put you on. And then, and of course, buying. Like, I do ads, I do Facebook ads, Instagram ads, Google, right? And this is for people who, like, even though I have a large following, there's millions of people on this planet that do not know who Ash Cash is, right? Mm-hmm. And so, when I do an ad, I'm like, the people who do know me, I want a lookalike audience. I want the people who look like the people who like me, I want the other million to know who I am. So, I do ads. There's shout-out pages that you could pay for, right. So, you know, you're always on a, you know, Shade Room or Spiritual World or whatever, these large platforms, you could put your book in front of all of those audiences. So, there's so many ways for you to get your message out there without being known.