Ashish KothariMake flourishing your competitive edge

What happens when you remind people why their work actually matters

9 Oct 2026 · 0 min

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Ashish Kothari argues that every organization, from food companies to pharma, exists to serve people. When employees remember who they're actually helping, motivation shifts from daily tasks to a shared purpose of improving lives.

Every organization, you're serving somebody. You are doing something to serve somebody. If that makes you feel better, think about all the people who you interact with, which are your teams, the customers you serve. Whose life are you trying to better? You're a food company, you're an industrial company, you're a pharmaceutical company. Send good wishes. And just even this notion of reminding that collectively you are all working towards the same, and everyone in the end wants to be happy. They want to be healthy.