Customers don't feel sold when they buy. They feel sold when they weren't guided.
Adrian Anania says customers feel sold when managers try to convince them instead of guiding them through the process. A guiding approach makes customers feel assisted rather than pressured, reducing post-sale friction and improving ownership experience.
More from Adrian
"What's it gonna take. When can we get you in this?" That's not closing, that's begging.
A high payment customer walks in with a pre-approval from their credit union. Most managers panic
You are the author of your own story. Every deal, every choice in the box is a page you're writing,
Every new manager walks toward the same hole. No real training. No loop. No one watching the deal
You bought the best training program in the country. Six months from now, it won't matter.
Someone drew a fancy graph on a whiteboard, capped the marker, and called that my F&I training.
Most of your PVR is won or lost in the first six minutes, before the customer ever sees the menu.
