Every F&I manager has a menu. Almost none of them know the order matters more than what is on it.

Every F&I manager has a menu, but almost none of them know the order matters more than what's on it. So how do you change it? You have to change the sequence like we established earlier. You have to change the ways in which a customer receives your information. Otherwise, you cause decision fatigue. The first thing you need to do is make sure you have a service agreement followed by their upgrades. Now, what's the second thing you need to do? You need to have guaranteed asset protection followed by its upgrades. And lastly, the highest value yes comes from appearance items, and you need it to be last, your third category for appearance and resale value items. And what do you do? Do you present multiple pillars or multiple options? No, you simply deliver option one, and you go through it in a clear, complete conversation. You don't skip and go, "You're risk responsible," or any of that outdated way of communicating with the customer. You allow them to look at those responsibilities they have and transfer them away back onto you so they never feel those feelings when they own their vehicle. Do you see how that sounds? Do you see how that connects? Now, if you want this system, DM me system right now and I'll send you the full menu order system and which protection goes first and why.