The reason F&I coaching does not stick is not the manager. It is how the coaching is delivered.

One sentence separates the coaches who get results from the ones who just talk. Now, most F&I training is simply theory and it's delivered in a room. None of it sticks when the pressure is really there. Someone stands in front of the team and explains the systems, hands out a workbook, and then what happens? They fly home and the manager gets back to the store and they try it on a real customer and nothing clicks. Because watching someone explain a process and execution under real pressure are two drastically different things, which is why we developed a specialist trip. What does that mean? We take years and transform it into days because when a live event ends with us, we'll come to a special strip with you. And when we do that, we show you exactly how to execute it, and we change the belief right there within your F&I department. And when your F&I manager's belief changes, the results exponentially increase, and you feel it immediately. And that's why we developed it, to help F&I managers and dealers who never have seen an increase and have never truly been helped. And if you want more systematic ways in which to do this today at your dealership, make sure to follow me where I continually post tactical systems and frameworks to help you improve your F&I department.