There is a customer type that walks into your office and most F&I managers handle them exactly wrong

"What's it gonna take. When can we get you in this?" That's not closing, that's begging.

I learned to coach before I ever had a single coachee.

A high payment customer walks in with a pre-approval from their credit union. Most managers panic

Nobody in this business actually teaches you the job.

How I Coached a Bank Teller Into a Top F&I Manager in 30 Days

You are the author of your own story. Every deal, every choice in the box is a page you're writing,

Every new manager walks toward the same hole. No real training. No loop. No one watching the deal

You bought the best training program in the country. Six months from now, it won't matter.

Someone drew a fancy graph on a whiteboard, capped the marker, and called that my F&I training.

Most of your PVR is won or lost in the first six minutes, before the customer ever sees the menu.

Stop hiring experienced F&I managers and start building your own bench.