Your best deal ever was probably an accident. But it doesn't have to stay that way.
Adrian Anania's first great F&I deal happened by accident because he never wrote down how he did it. Once he documented every step, from his introduction through the client survey to presenting consequences, he could repeat it reliably and turn occasional good months into consistent ones.
Chapters
More from Adrian
"What's it gonna take. When can we get you in this?" That's not closing, that's begging.
A high payment customer walks in with a pre-approval from their credit union. Most managers panic
You are the author of your own story. Every deal, every choice in the box is a page you're writing,
Every new manager walks toward the same hole. No real training. No loop. No one watching the deal
You bought the best training program in the country. Six months from now, it won't matter.
Someone drew a fancy graph on a whiteboard, capped the marker, and called that my F&I training.
Most of your PVR is won or lost in the first six minutes, before the customer ever sees the menu.
