Adrian Anania says F&I menus with six separate products give customers six chances to say no. He proposes grouping them into three conversation stacks: Vehicle Service Agreement, Financial Risk (GAP), and Appearance & Resale. This reduces decision fatigue and increases closing rates.
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Your F&I menu has 6 items on it, and that's 6 chances to hear no. When you give a customer too many individual choices, they make one decision, the decision to refuse all of them. The upgrade architecture turns 6 items into 3 conversations, and here's how it works. Number 1, you create the vehicle service agreement stack, or your mechanical agreement stack, and what that looks like is your vehicle service agreement followed by its upgrades, and then you follow it with the category 2, which is your financial risk stack. Which is guaranteed asset protection, followed by its upgrades at your store. And lastly, number 3, then we have the appearance and resale item stack. That is your interior exterior sealant, followed by its upgrades. You have to be able to allow customers to make decisions without having decision fatigue. That allows them to pull themselves towards your solution. In a traditional menu, it's all disjointed and you make it hard for them to say yes. When you're able to break it up into 3 categories with Sir Natural progressive upgrades, You get more yeses and you build momentum all the way into the end when you ask for the business. Send this to someone who needs to see this now to change their menu order today.