The Port of San Francisco is investing $10 million to revitalize Fisherman's Wharf, demolishing the old Aliados Restaurant to build a public plaza and upgrading infrastructure with seismic retrofitting and sea-level-rise protection. The wharf still drew over 10 million visitors in 2024 despite pandemic slowdowns.
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If you thought Fisherman's Wharf was dead, think again. The Port of San Francisco is investing $10 million to jumpstart the wharf's revitalization as it continues to struggle with slower tourism post-pandemic. The plan proposes to remove the former Aliados Restaurant and replace it with a new public plaza that leverages the unique history and views of this iconic location with the goal of creating new experiences and business opportunities for the pier. There are also some pretty big infrastructure improvements planned for seismic and to guard against sea level rise, lighting updates, and renovations to facilities that service the fishing industry that still active in the area. And this is just the latest in a string of improvements at the Wharf over the past several years, including a floating dock along Al's Goma Way to enhance off-the-boat fish sales and waterside excursions, the Skystar observation wheel, and several new restaurant leases that are going to help drive traffic to the area. Even with the downturn, Fisherman's Wharf still brought in over 10 million visitors in 2024, making it the most visited location in San Francisco. So it is incredibly important that we keep upward momentum going. Let me know what you think of the project in the comments and follow me for more Bay Area Real estate.