San Francisco's tourism is projected to hit $9.9 billion in 2026, surpassing pre-pandemic levels. The Moscone Center alone is hosting 38 conventions generating $674 million, while the FIFA World Cup and Super Bowl are driving visitor numbers to 24.2 million. Retail vacancy is falling, crime is down, and housing prices are climbing.
Tourists are flocking back to San Francisco and spending record amounts of money after years of headlines of declines in the city. SF Travel projects that about 24.2 million people will visit San Francisco in 2026, and they're slated to spend about $9.9 billion, surpassing the city's pre-pandemic record. This is up from 23.7 million visitors in 2025 and about $9.4 billion in spending. And it's in big part thanks to a ton of big conventions happening in the city. 38 at Moscone for 2026, slated to bring in about $674 million 4,000 hotel room nights, plus major sporting events like the upcoming FIFA World Cup as well as the Super Bowl. The city's retail vacancy rate is on the decline, office vacancy is on the decline, crime rates are on the decline, unsheltered homelessness is on the decline, and home prices both for purchase and for rent are back on the rise in a big way. Let me know what your thoughts are for the city's future in the comments and follow me for more San Francisco news.
