Austin Klar tours Bang & Olufsen's new flagship store in San Francisco, a 5,000-square-foot space where speakers cost up to half a million dollars. Customers can design bespoke audio equipment from over 500,000 material and color combinations, and the store includes a photography gallery, vintage record players, and a coffee bar.
This speaker costs more than most houses in America, and you can only see it right here in San Francisco. Luxury audio brand Bang Olufsen just opened their largest flagship in the entire world right in Union Square. The over 5,000-square-foot location fits right in with the insane luxury brands that have become a mainstay of Union Square that make shopping more of an experience, a reason to get off your couch and shop in person. Beyond the most stunning personal audiovisual equipment you'll ever set your eyes and ears on, they have photography showcasing the brand's history, including of the founders and advertisements from decades ago, CD players and record players that have been meticulously preserved and restored. And they have Bang Olufsen's Atelier where customers can actually experience what it's like to see and hear B&O technology in a living room setting and design bespoke equipment with over half a million combinations of materials and colors. They can even match materials to the paint colors in your house. So the level of customization is insane. There's also a coffee bar, an area where you can engrave and monogram headphones and speakers. Plus you can set your eyes on those half-million-dollar speakers. It's such an awesome store and just another sign that San Francisco's retail scene is turning the corner. We have so many openings recently and coming soon in Union Square, and this is a great addition. Share this with your B&O lovers and follow me for more San Francisco real estate.
