Luke Murray lost millions because he avoided hiring help, too embarrassed and fearful to face what it meant. He reframes procrastination as emotional avoidance, not indecision, and asks what feelings you're dodging in your own decisions.
I've had so many mess-ups in my business life that have cost me millions of dollars that I should have just hired someone to come fix for me. But I was embarrassed that they were going to see that things were a mess. I was worried that they wouldn't know how to fix it and that I was going to be in an even worse situation because now I was hopeless. Or I was afraid that they were just going to cost too much and we weren't going to be able to afford them. And in each of those cases, I was actually just avoiding an emotion. Embarrassment, worry, fear. That's what usually procrastination is. It's not avoiding a decision, it's avoiding the emotion that comes with making that decision. So what decision are you avoiding? Or more specifically, what emotion are you not willing to feel?
