Luke Murray paid $100k for a mentorship session with Alex, who mapped out a customer's journey step-by-step and told him to focus on one high-leverage tactic while dropping ads and cold outreach. Alex backed it up with dozens of examples that proved it works.
These two things are what I really paid $100 grand for. What was surprising is the effect that it had on me. So we got here in 5, 10 minutes, and then he spent the next 10 or 15 minutes really drilling into me, saying every single step of that person's customer journey, from literally knocking on the door of their room, from their bed to the bus needs to be mapped out in micro steps. So his specifics around how to do that, not that important, but the, the level of clarity and conviction that he used is what really changed the game for me. The clarity of saying this is the thing that matters most. Don't do ads, don't do cold outbound. But there's a lot of other things I could be doing. This is the lowest hanging fruit. Nail this. Put all your eggs in this basket. And just the amount of clarity in his guts about this is what you need to be doing and you're allowed to not do everything else, I think really helped for me. And the second is conviction that it is possible because we've tried this before and I kind of was like, we've done this to some degree. But the fact that I could not tell him with absolute conviction, this is what we've tried, this is what's worked, this is what's not worked, these are the 27 iterations we've done, we've not left it all on the field, here. And if you'd like to know if the whole experience was worth it, click the link below to see the full video.
