Best Of: Accelerate Your Achievement This Year

Many people lose their focus because they have too long of a to do list. I'm like, get rid of those. If they're six months out, don't have them on your to do list anymore. Have a January 1st journal and go park them in there like a parking lot. Your tendency, high performer, to over commit yourself is actually stealing from your ability to make good choices, to feel the day, to win the day.

Hey, my friends, it's Brendan Burchard. And welcome to a best of edition of the Brendan Show. These best of episodes feature training that I have done live, sometimes online to tens of thousands of people or live on stage where I was speaking on some stages across the world. Or these might be some of my monthly training programs and highlights of those that I do every single month with our monthly students.

So I know you're going to really.

Enjoy these because these are a little bit more of a deep dive. Look at some of my training as a personal and professional development trainer. You know, I focus so much on helping you find that deeper level of motivation and and start practicing some of those high performance habits. Well, you hear me talk about many of those concepts in these special episodes here. These are my best of trainings only and exclusively right here on the Brendon show. So I hope you enjoyed them. Please note that as you hear me speak in many of these, you'll hear me reference something because sometimes I'll have been training live or on video or on stage or through a broadcast. So you might not be able to see something, I'm sorry, suggesting or motioning tool or maybe even drawing out on a flip chart or motioning towards on a presentation. But you'll get the gist of it. So make sure you bust out your journal. Take some good notes here because this is really valuable insights on the mindset or the strategies that you need to adopt in order to improve your life. And if you want to go and get more content like this, but much more deeper and have more of an interactive relationship with me in this type of training, make sure you join our high performance monthly training program. That's our monthly subscription program where I go live with you and our high performance students every single month and I train on a new topic or a new piece of research that we've created from the high performance Institute and I train on that and then I do Q and A and actual live coaching, interactive coaching with people every single month. That's called high performance monthly and you can Access it at brendon.com monthly that's brendon.com forward/monthly b r e n d o n.com monthly to get deeper dive training similar to this. So if you like this, you would love that training program. But without further ado, let's jump in right now to one of the brendon show's best of trainings.

Let's use this as a sort of checkup but also more about how do we accelerate to the end of the year so you get so much more done. I love this time of year because a lot of people completely take their foot off the gas, which I love. I'm all for going for vacations. Many of you guys seen from the blogs. We've been in, you know, Indonesia, we've been Puerto Rico, Dominican Republic. We've been all around, been really fun and I'm really focused on making sure that I crush it these next couple months because, look, this year's gone fast, right? So I want to congratulate you for being here because ultimately today is going to be a real gut check to how much you can accomplish in the remaining months of this year. And I love to do that right now at this time of year. So I'm going to cover five things that are going to absolutely accelerate your ability to get more done this year and you're going to love these. I'm going to help you prioritize. I'm going to help you quit some things, start some new things. I'm going to help you get yourself in order for the rest of the year. This session, bust out your journal. I'm going to ask you some tough questions. We're going to do some real high performance work here about planning an exceptional remainder of your year and I know it might take a mental shift and I love when everybody else is in summertime mode for me to switch into strategic mode and and just slay throughout the fall and the winter. It's my favorite time to get really strategic about the rest of the year because like you, I got people counting on me. I always love to start high performance sessions with asking who needs you on your a game? There's probably somebody in your life who really needs you to perform well the rest of the year, who needs you to make more money for the family, who needs you to get that promotion, who needs you to finish that project, who needs to see you be the role model that you are. So I'm getting really serious right now and we're going to do a real strategic session with you and we're going to jump right in because I have a ton to Give you today first idea. Remember, these are five things to help you accelerate your achievement by the end of the year. Write them down in your journal and let's get in your head thinking about the rest of the year. Okay? Number one, big huge thing, one hour more per day on my core three, okay? I begin this every year. I go, okay, first move, I know I need to identify what are the core three things right now that have been bringing me results this year? The core three things. So as an example, because I'm an entrepreneur, like many of you guys are in my business, I go, okay, what are the three primary revenue drivers we have right now? Because just like you, if you're in marketing, you probably tested a lot of things throughout the, you know, the early part of the year, the spring, even early part of the summer. So my question is, what's been working? And I mean absolutely working, what are the three absolute best things that are working for you in your business or your career or your personal life if you're not employed or not self employed? Like, what's absolute? The three things that are so working for you want you to know what those three things are. And overall, I want you to give an hour every day more to a focus of 1, 2, or 3. All three of those things. So let me give you an example right now, in my business, right, one of my core three is our book funnel. Like, so for me, as you guys know, as an author and a trainer, when I sell books, that's good for the business, we sell books. Then people want online courses, then they want to come to our seminars. Then someday they might join our program like we're doing here at our live events or our masterminds. Or they might hire us for coach, or they might hire me for speaking. But the book is a big core three for the business, right? And so right now I go, okay, I need every single day, the rest of this year to give more time to that thing every day. Not on a Wednesday, not on a Saturday, like every day. I need to check in the numbers, create a new ad, flip out a page. I need to lead my team better on it, something every day for that one thing make sense? So if you got three things, what I want, I want an hour more. That means might be in 20 minutes. 20 minutes, you know, and, you know, 20 minutes. So you're giving 20 minutes more each day, or maybe you just choose one and you're gonna give that an hour more a day. But it's basically this one more work hour of the day focused on one of the core three. Got it? Write it down. And this for you. I want you to start this today. Today. If that means you're watching this in Munich, Germany, and we finish this tonight and you stay up one more hour, I'm like, cheers, man. Do that. It's like, today, one more hour on focusing. I often call it the core three or the needle movers, the primary three things that are working. I need an hour more from you a day for the rest of the year. And you will thank me for the next decade. You'd be like, oh, my God, Brendan. Because what happens is. And you know this, you're getting caught up in distraction. Especially in summer, people start spending their time on stupid stuff because they think they got all year. But you know how fast. Like, once September hits, it's foot on the gas. And guess what? It's Thanksgiving. And guess what? It's Christmas and New Year's. And you felt that every single year. All of a sudden, you're in, like, November. You're like, oh, my God, it's Thanksgiving already. And so right now, people are lackadaisical. They're not focused on the right things. So I want you to think, where are you distracted? I want you to clear out the distractions. I want you to say, the core three things in my business are. And I need you to give an hour more a day on those. That's it. If you'll start that now and you'll punch in that hour more every day until Thanksgiving, I promise your Christmas will be unbelievable. People are always surprised at how myself, my team, we SWAT team the fall. You know, we do, like four or five events. We're out on the road. I'm, like, totally booked. Like, I'm slammed in September. But I always know that in the summer, because right now I start thinking, what are the main things? And while I get slammed in the fall, just like you for the holidays and for the business or the traveling or the conferences. The other thing I do, though, I'm able to do all that because right now, this time of year, I identify what's been working, and I kind of double down on those. Give them more. One hour more. Because think about, you know, maybe you're like a coach or, you know, certified high performance coach or a business coach or a life coach, and you're like, I've been doing this one thing. It's been giving me most of my clients. I'm like, well, that would be one of the core 3. Do that more an hour a day. And then thank Me, two months from now, I need one more hour, guys. One more hour a day on the core three. So it's two parts here, right? You need to identify your core three. What are the core three things that are working the best for you? And then how are you going to get that hour, and how are you going to divvy that up? Is that hour more each day you're going to do 20 minutes, 20 minutes, 20 minutes for an hour a day? Or are you going to focus on, okay, this week, one hour a day more on this core number one. Next week, one more hour a day on core number two or three. I don't know what it is for you, but I need that hour, one more hour a day on the core three. Either all of them together or one at a time. I promise you, if that's all you get, you will thank me. I will get the best Christmas cards from you. I mean, they will just be. They'll be filled up with the money, and it'll be like, I'll be so excited to get your Christmas cookies because you'll be like, brendan, thank you so much. That one hour core three thing. I achieved more in the second half of this year than I've ever achieved in the second half of a year my entire life. One hour, guys. One hour, second, big idea. And I love this one significant growth rule. And here's what the significant growth rule means. I look at everything I'm doing right now, everything for my business right now, and I go, okay, of all these things I'm doing, which ones will lead to significant growth this year? Which ones will lead to significant growth this year? Everything else. Everything else I start pushing out on the calendar. Whether I push it out 2, 3, 4 months from now or I push it till next year. But I do a real close look at all of my activities. I look at my partnerships, my relationships. I look at everything I'm doing in terms of marketing funnels or brand building or what I'm doing in the marketplace or what I'm doing in my career. And I go, which ones of these things are leading to significant growth? And if it's not leading significant growth, I need to minimize that time. Now, I know you might say, well, what's the difference between, like, a core three and a significant growth rule? Well, the significant growth rule is for the rest of the year, right? The core three, you already know. The core three are the three things you're already doing to getting results. The significant growth rule is all these new ideas people are going to give you and put on your plate in August and September and October, November, everyone's going to give you some more things to do, right? There's going to be new opportunities, and every new opportunity or every new idea your thing has to be at this time of year, will that lead to significant growth this year? If it is, maybe you can add that on to your workload. Because remember, I'm just asking for an hour here, maybe you can add that on. But if a project comes your way and it doesn't lead to significant growth at this stage of the year, and it won't lead to significant growth the rest of this year, I'm out. I'm out. So I turned down two or three projects just last night from people. Good ideas, great ideas, but I know those won't lead to significant growth until next year. So I'm like, not till next year. Because I know that instead if I focus on these Things, the Core 3 or other projects that I do know lead to significant growth. In other words, significant growth is a way for you to prioritize and say, no, I don't want you taking on any new projects at this stage of the year if you don't believe they'll lead to real growth by the end of the year. Because you could just focus on these more, right? It's that old story of acres of the diamonds. You know, people travel all around the world looking for the treasure and working so hard, looking for the new, new thing. And then they come home and one day they put the spade in the backyard and they dig up some diamonds, right? Often your next big breakthrough, you already, it's already in your yard. You know what I tell people all the time? You've probably already met the person who's going to help you generate your next hundred thousand dollars. Your next million dollars like you already met, they're already in your network. But you're spending all this time to go do all these other things. You already met the person who's going to make you your next million dollars or give you access to an audience or give you access to an opportunity. You've already met the person, but you're out there searching for new and you're accepting all these new ideas. And as you accept new ideas, as a high performer, what does that do? That crowds out other things. And so from this day forward, until the end of the year, I want you to have the significant growth rule. Will this project lead to significant growth by the end of the year? And if not, table it. People say, but Brandon, I don't know if I pass up that opportunity, it might not ever come around again. I'm like, what are you, 20 years old? Only 20 year olds believe that by the time you're 30 and 40, you kind of recognize things come in to your life in waves and in circles and in rhythms and you don't worry that one day you're going to run out of opportunities. That FOMO stuff, leave that to the 20 and 30 year olds. You're ready. You got it. Like the world is never going to dry up of opportunities on you one day, right? The only way that would ever happen is if your mindset closed out everything because of fear. But the world, man, have we ever lived in a time of more opportunity. So don't worry about saying no to something that isn't significant growth for you. Focus on your core three or everything else you're doing, your brand, your business that is working or could lead to significant growth. That's number two. Third big idea, which I love is my 45 day quit rule. Now this is one of those things. I think I mentioned the email announcing this you guys aren't going to want to do. There's two things on here. I know you're not going to want to do. This one I forced myself to do. Here's what the 45 quit rule is. And it's hard for me. I hate this one. I look at all my big project ideas, you know, I don't know about you, but I have a journal with all my big ideas in it, you know, or I have my vision board or I have an Excel spreadsheet of all these different ideas and projects I want to do. And I've got like, you know, right as an example right now. I know my next six books I'm going to write. I know, I know my next three campaigns I'm going to launch know them. But here's what I have to force myself to do and I don't like it. I say, okay, if this is a major project that I want to do, even if it could lead to significant growth, if I'm not going to start it, Listen to this. If I'm not going to start it in the next 45 days, it's off my plate until next year and I push it to 2019. I literally just take it from my journal in my little bucket of things I want to do this year and I put it out into 2019 and I feel so mentally relieved. A lot of people have a lot of anxiety about the number of projects they have on their plate that they really want to do. And so what ends up happening is that anxiety leads to a lot of procrastination. That anxiety leads to a lot of poor prioritization because there's so much to do. They're like, oh, my God, there's so much to do here. So I won't do any of it. Ever had that? Have you ever found yourself in front of Netflix going, oh, my God, I have so much to do. But I just watched the fourth video in the third season. Has that ever happened? You have so much to do. And that's the problem. You have so much to do that you haven't prioritized what you are going to do. So you don't do anything. So what I do is this time of year, I look at all those things around my plate and I get honest. Which ones am I going to start in the next 45 days? And if I'm not going to start the next 45 day, put it in 2019. Now it's not even on my mental concern. It's not even on my dashboard. No anxiety there. No. Oh, my God, I still got to get that one in. Nope, it's gone. Arianna Huffington always says, you know, the best way to complete a project is to quit it. Just like, well, I'm done with this. Just stop. And now all the mental concerns, like, once you allow yourself to release from a project, it's so freeing. And now your mind can go back to these two. What's going to be significant growth and what's going to be my core three. And now life gets easier. Because when you clarify, when you prioritize and you take like 50 things, when you take a list of 50 things down to three or five, confidence comes back in. Motivation comes back in. Focus comes back in. Many people lose their focus because they have too long of a to do list. That's not realistic, that's not motivating. That's honestly full of a lot of things that are like six months out. I'm like, get rid of those. If they're six months out. Don't have them on your to do list anymore. Go park, open, have a journal. That's your January 1st journal. And go park them in there like a parking lot. Take those projects and ideas. That's my January 1st. It's not even on my mental concern anymore. I have tons of. That frees me. It's like, how come, Brendan, how will you get so much done? I'm like, I'm not worried about the things. I'm not Getting done. How do you get so much done? Brendon? I'm not worried about the things I'm not getting done because I parked them, they're over there. They're not on my mental dashboard. Clarity, confidence, motivation, focus comes back in and that's what I personally need. I don't know about you, but the fall is a big time in our business. So I got to be, I got to enter my Septembers and October's razor clear about what's on the dashboard by the completion of December and what's not. That's the 45 day quit rule. I encourage you to challenge yourself to try it. Fourth big idea, the deliver excellence rule. This is another prioritization move for me. It's like, okay, someone throws a big opportunity to me, it could lead to significant growth. I could get it going. But it compromises the deliver excellence rule, which is, wait, if I take on these anything here, would that prevent me from delivering what I already promised the best that I could? Like for me, I'm very stretched in my schedule. I mean, very stretched. I got to get a lot done during the day. Big team, big brand, big business, big clients. I gotta be man, I gotta be good. But lots of great opportunities come my way. That could be significant growth this year. But then the second level of that evaluative tool is to say, huh, if I do that though, will that steal away from something I already promised to somebody I care about or who's important to our business? Will that make me fail to deliver what I wanted to deliver? And so I got to be honest and I got to prioritize. And I am. Like, if you saw how much I work to prioritize things doesn't mean I don't leave things. I mean, I'm sure my team could tell you a hundred things I haven't done that I'm supposed to or whatever. So it doesn't mean I'm perfect. It just means I work really hard at it. I'm very diligent and focused on it because I got people counting on me. I got you. And I know you got people counting on you too. So if something comes up and it's like this great idea but you're honestly, it doesn't lead to significant growth or you're not going to start it, park it. But also, if it is something that you could get going and it would lead to significant growth but it's going to screw up what you already promised, don't break your integrity. Put that thing back in that parking lot. I'll start it in January. It will give you so much mental freedom. Your tendency high performer to over commit yourself is actually stealing from your ability to make good choices, to feel the day, to win the day. And so you've got to kind of reevaluate where you're at and what you're doing. This is the phrase I want you to write down in your journal. Not this year. Write it down. Put a star next to it. Write down, everyone type it in caps. Not this year. You got to get good at that right now. This is the time to really evaluate what can you deliver. And because you can't deliver everything with excellence, this is the time to go to that core three, deliver that. Pick one or two projects that might deliver extra significant value. Cool. If you're not going to start it the next 45 days or it's going to compromise, deliver excellence. You're going to write this down. Not this year. And I'm telling you, doesn't it feel like just say, I know you're sitting at home and maybe this is a little weird, but just, just say it with me. Not this year. Does that feel good? You know, your neighbor comes around, someone comes to your business, hey, why don't you do all these things? You're like, not this year. It feels so good. It's just like, I think I'm gonna say it all day. I think I'm just walk into the next restaurant and they're like, would you like something to eat? I was like, not this year. It just feels so good to say. I mean, just start saying it to random people. Not this year. I'm sure some of you put on a T shirt or on a hat. Not this year. It's like, no, just not going to happen. That is going to make you so much more accomplished by the end of the year. Getting in a rhythm right now. Not this year. Because I know that we live in a culture that's very different. Yes, yes, yes, yes. I'll take it on. You know, it's never say no to everything. Say yes to everything. Well, you know what? Saying yes to everything was awesome pre Internet. I love that rule. Yes to everything. Absolutely. But before the Internet, welcome to 2018. Hell no. No, not even close. Never hire by September. One of my favorite things, you've been thinking about hiring somebody. You haven't done it yet. I told this to clients all the time. It's like, you know, the year, gone by December, you know, gone by September, gone by November, gone by October. So you want to get your team in place, ready to rock that fall season out. And so hire. If you've been waiting for that virtual assistant one day, honey, I'll hire a virtual assistant. Hire them. Just go on the Internet tonight, get it done. Set up the meeting. I've needed to hire four more sales managers. Okay? Call that headhunter company, Go out to that contracting agency, Contact them tonight or tomorrow morning and get that in motion. There's no reason you need to be urgent about hiring now. Now, those are my five greatest tools for accelerating the best things that I do in my career. To accelerate, I immediately identify my core three things. Getting results. Now I double down on them by giving them an hour or more a day. I start looking at everything through the lens of is this significant growth or not? If it's not, it's gone. If I'm not going to touch it in the next 45 days, not this year, then I go into delivering excellence, making sure that I'm doing whatever I'm doing, delivering it well. Because the best way ever to continue growing is to have raving fans. And that's those who you deliver well for. And then get your team in place so you can crush the rest of the year, that single thing you'll be so happy that I told you to do. These are the five. These are big strategies for prioritization and acceleration of the year. These are personal habits that will really serve you. And most of them you probably won't want to do. And that's why you should do them. At least try me out. Try me out on these for 30 days. You'll be like, wow, I feel different. This is different. What a different approach. I've got this. No meetings until noon rule. No meetings until noon. And we've implemented this. I mean, I don't mean how many thousands of our students have implemented this. And they're like, oh, my God, that changed my life. No meetings, no phone calls, nothing until noon or after lunch. And people like, how could I do that? Well, you can't do that if you're in customer service, because your job is actually responding. But most people watching this probably aren't. Your job isn't in the customer service realm. Your job is probably in the value creation realm or the sales realm or the entrepreneurial realm. I know that of many of you guys from your surveys. And so I'm like, you know what? Create. Get your big projects done in the morning. Like, go for it. Like, there's this big myth. Like, you should just start with, like, get small tasks done in the morning and you'll feel better about yourself and you get things going on. Yeah. Who do they measure for that? Undergraduates. Who do they measure for that? Under performers. Who do they measure for that? Kids in classrooms with surveys. In real life, where the stakes are high, where people are counting on you, where money matters, where projects need to get done. Get at it. Wake up, warrior. Get up. Get at it. Go to work, get the job done. Like, don't wait. Too many of you give your mornings away. It's stealing. Because, look, isn't it true most afternoons always end up kind of being like a hot mess of catching up? Isn't true. It's like, no matter what, your afternoon can tend to be a hot mess of catching up. Let your catching up then purposely happen in the afternoon instead of the morning. Don't catch up in the morning. Get stuff done in the morning. Catch up later, respond later. I have a practice where I don't take any phone calls from me personally. Very rarely will I take a phone call before 1:00pm I mean, it better be a burning issue. It better be somebody I've been trying to hunt down for three or four months to get them on a call. Very rarely will you. I mean, maybe twice a month, I'm on a phone call before 1pm that's because I'm working. Like, I'm pushing the rock forward in the mornings. I'm getting stuff done. Like, I'm taking care of myself, getting my morning routines done. I. I'm achieving what I have to achieve now. Some people say, well, you can't do that all the time. And you're right. Like when I'm on the road working for somebody else, like a keynote speech, if they're like, brendan, we need you down at the keynote at 9am Trust me, I'm there at 7am and ready. So if I'm on the road for somebody, yeah, that changes. But as a business owner, when I think about my career, I go, boy, my team, my team. They don't want me fiddling around responding dumb stuff. They want me making the money that pays the mortgages, that builds the brand, that builds a business. So we're all here. They want, like, Brendan SWAT teaming, because if I don't SWAT team, we don't move ahead. And that's the same thing for you, for your family, for your teams, for your career. And if you're like, well, Brennan, yeah, yeah, you're an entrepreneur. Doesn't apply to me. I work in the Fortune 100. I'm like, well, thank you for being here. Because Hundreds of people watching this belong to the Fortune something or rather. And I've worked with them and I've consulted with them and I spent my career there. I'm kind of known there. And partially the reason I'm known there is because I'm getting people their mornings back. If you're still in reaction all morning, you are killing yourself and you don't know it. You are like, you're not even playing a quarter of your effectiveness. And this is based on real studies, meaning you're maybe playing at 25% of your potential for productivity during the week. If you're consuming or responding or taking meetings and calls all morning. Like, if we can just. I'm not saying we could. I don't know your business or brand. I don't know if we can cut them all out. But I'm like, I bet easily you could cut half. Minimum. Minimum. Easily you could cut half of the meetings out of your morning schedule, half of the calls out of you. Like, it would even. There wouldn't even be a blip. No one would complain. Nothing would happen. Nothing. You just say, you know what, Bob, I'm not going to attend Those Wednesday morning, 9am you know, buttery donut eating sessions that you call meeting anymore. I got stuff to do. Just tell Bob, donut day is done. Get back at your work. I promise you'll be so happy. Like, the world spends so much time in needless dumb meetings and you need to get out of it. So second book recommendation of the day, if you haven't already read the book called Deep Work, it's basically a full volume talking about block time, which we've been teaching for, you know, what, two decades. So it's about you doing the deep work that really matters and getting rid of everything else. So today I recommend that you read Measure what Matters so you actually know how to set up what matters. Then Deep work says, do the stuff that matters and really dig deep. Give it time. The largest productivity study done to date as of this filming, was an app, a productivity app that tracked and responded to people. And it had over 2 million of people who. 2 million separate individuals who participated in this measurement of their time. And they went and they analyzed all the logs and, and they found that the highest performing people, the most productive people, tended to work in blocks of 52 minutes dedicated to single tasks. Like they. 52 minutes was the average. I've always thought it was 50. They found 52. I was pretty close. 50 minutes of deep work on something. So that means in your morning What? You only have three or four of those blocks. It's not a lot. It doesn't mean that you can't do some in the afternoon. But if you want to feel good about your day again, get control of your morning again. And when I say morning, I mean the stuff before noon. And so give me a try on this. Try the no meetings until noon rule. And if you really want to go the extra mile, no meetings, no phone calls, and no emails, except for the emails that you send out. Remember, the way I prioritize my day is I have the people block. There's the block where it says people I need to reach out to, and the other one that says people I'm waiting on. If I do email, I reach out to the people I need to reach out to first. I don't get stuck in my email because email is that tool for other people's agendas, not yours. So give it a try. If you've never done this before, I think you're going to absolutely love me. And then when the, you know, the Christmas comes around, I'm getting the cookies from all you guys. Okay? Second, big idea. No random trips from this point to the end of the year. This one is the hardest one. I told you you wouldn't want to do it. It's the hardest one for me. I turn down all the random trips. I mean, all of them. So, you know, my friends, hey, Brendan, let's go here. Hey, Brendan, I got this conference coming over here. You know, family. Hey, do you want to meet up here and do this thing at this stage of the year? I'm like, not this year. Doesn't mean we can't do another time. But it's like, I'm just like you. You know, you got lots of family or friends or people or team. They all want a date. They all want this, they all want that. I'm just. No random trips. Doesn't mean I might not do a random night in my town or my city with some friends. Like, hey, you want to go to dinner? Yeah. But it's like, hey, do you want to go? Hey, do you want. Hey, we're all going skiing in Banff. You want to go? When? Next weekend? Not this year. Because if I'm this point in my life, in my career, I should know my major travel obligations in the fall. It doesn't mean that I might not get an opportunity that's a significant growth thing. Maybe a company calls and says, hey, we want you to keynote, and we're thinking about hiring your team as Consultants or as coaches. Would you come on out? We'll pay your keynote fee of 75,000 bucks. I'm like, well, that day was available. It's 75,000 bucks. I can fly in, I can fly out and be home by that night. Sure, I'll take the 75,000 bucks. So it doesn't mean I might not take a business deal, but I won't take a business prospecting. Hey, Brendan, do you think you'd come down and meet with us? We're founding a new podcast company. Where are you at? Oh, well, we're down here in Silicon Valley. Could you come down? I'm like, no, pay me $100,000 then that's a business deal. I will travel for a business deal, but not for some random business idea. Not at this point of the year. Because this point of the year, you should know your core three and you should know you're going to SWAT team, because remember, you don't have that much time. Here's another reason for it. Outside of the business, reasons to focus. I have found the years where I did random trips. Random trip in September or October. What ended up happening, oh my gosh, by the end of the year, I was crashing and burning. I was exhausted. I wasn't happy, I was tired because I was doing too many random trips. So for some of you, this is just a big lesson in learning how to say no, because that's what high performers have to do. But I'm trying to give you different categories and different ways of thinking about this. Because some of you, look, your in laws are asking you to do something. You're going to go do it when you know what, the in laws will be there next year. Not this year. You can quote me. Don't blame your spouse. Just say, well, Brendan said the in laws are out. Next up, we got to do it. Morning workout rule. So for me, I love the summers.

June, July, everything's great.

For me though, once I hit August, because September is really prime time and October is really prime time for my company. August, I gotta switch up how I do it. Like in the summers, I tend to go into a kind of random workout mode. Like it doesn't really matter. Cause it depends on, am I traveling, am I doing this? I'm more relaxed. But when I hit August, it's every single morning for the rest of the year. Every morning, no matter where I'm at. And that look some of you guys get, like, that's a lot. It might just be 20 minute HIIT training. It might be 20 minutes of burpees, push ups and sit ups. It might be 20 minutes of the elliptical. It might be a 20 minute run. It might be a 20 minute brisk walk. It might be 20 minutes of, you know, sit ups. It doesn't matter what, there's going to be 20 minutes of intense movement. For me, every day starting in August puts me back in place. Because here's the thing, you need to be in your best shape. Like I always tell them, hey, the fall is your marathon, especially if you run your own business. Many of you guys are entrepreneurs. So I'm telling you, get your morning game on. If you don't already have it, work out in the morning, get it done the first thing in the morning. You'll be happy you did. Lots of people say, but Brandon, I'm better working out at so and so. I'm like, no, no, get up. If that means you got to have your group of your coffee or your energizer, get it out of the way then. No matter what happens in the day, you don't miss it. Because the first thing people do is they compromise their health to serve needless distraction or someone's sudden responsibilities or their false emergencies like I talked about in the video earlier. And now you're basing your life off of someone else's false emergencies so you don't work out. Well, I thought you need this. So I didn't work out. I'm like, no, you could have gave it to me tomorrow. If you haven't read High Performance Habits, we found that high performers worldwide, it's either 35 or 40% more likely to work out five times a week than all underperformers. So there is a correlation to your productivity and your ability to become a high performer based on how often you take care of the temple. And I'm telling you, even though some of you have heard me talk about this before, I'm like, if you heard me talk about it, but you don't have a discipline yet of working out on a very consistent basis. Give yourself 20 minutes every morning to get at it. Just 20 minutes, right? There's plenty of hiit training. If you don't know how to do it, go to YouTube, type in 20 minute intense workout and there's a million videos. Do one every morning. I promise you be so happy. Because too many people are really failing in the fall, man. You know, I'm talking about, I mean, they really, they're dragging and partially it's. They're not recovered yet from their summer. Okay, next up, early dinner and sleep rule. Oh, this one's so hard for me. Thank God I'm married. Oh, my wife is good at this. She loves early dinner. Like, early dinner. She doesn't mind staying up too late, but she likes to get the early dinner so she's not full when she goes to bed. So she sleeps better and feels better. And thank God I have that influence in my life because I'm just dumb. I mean, I would, like, I'd be feeding my face at 9 or 10 o' clock at night. I mean, I'm terrible at dinner. Like, I'm really good at breakfast, great at lunch and horrible at dinner whenever I'm just not scheduled at dinner. But my wife, thank God she came into my life, she's so good at the early dinner. She loves the early dinners. And so it's great because if you get your early dinner done and there's a couple things, it's just gonna signal to your body, hey, it's evening, man. Slow it down a little bit. It's also gonna help you sleep so much better. Because there's nothing more important to high performers than those seven and a half or eight hours of sleep. And in every, if you're still of the mind that you can sleep five or six hours. I know I say this all the time. Make sure you read Sleep Revolution. Once you understand that there's 50 years of indisputable science about the effects of less sleep than that on the brain, on health, on longevity, on mood, on marriages, and on business, you go, I am never going to compromise my sleep again. You will work so hard to ensure it. It's part of the reason I have that same idea I shared earlier, where in the morning, I set the time, I'm going to stop working. I look at the agenda, I know what it is. And I set the time that I'm going to stop working so that I can stop working, I can plan my evening with my lady, I can get ready for bed or talk with the family or do what I have to do. But I sleep and I am good at my seven to eight hours. I mean, I nail that 95% of the time. And it's something that I had to get good at. Like I said, you're not going to want to do these, except they're going to change your life. You're not going to. I didn't want to go to bed earlier, I didn't want to sleep longer. But you know, just like my friend Robin Sharma talks about his 5am Club, he's like, you can't do 5am Club unless you go to bed a little earlier. And is a good point. You know, it's like very high achieving.

People, they tend to get up a little bit earlier.

And so I think that's not. And that's not in every country worldwide, but it's a good generalization. So I think if you can get yourself a little earlier, dinner, you'll tend to go to bed a little earlier, you'll sleep better, and then you're up ready to rock. Everything we've talked about so far. Okay, last big thing and I'll knock it off. And that is this last big personal habit which is so important. Your inner circle expectation conversations. What does that mean? I want you to think about your family or your core team members or your core clients and I want you to think about the rest of the year and I want you to have a conversation with them about their expectations. About what, what do you think has to happen the rest of this year? I just did this with my wife. What do you think we needed to get done or what's really important that we make sure we do by the end of the year. And you can do that with multiple family members, you can do that with core team members or core clients. But having expectation, like just start having that conversation. What do you guys need by the end of the year? What do we need to do by the end of the year? Start having that conversation with everybody. Just start kicking that up. Doesn't have to be right now, but definitely by the time you hit this September, make sure that conversation has been had. So everyone kind of knows what it is. And then many of you all know, I think it is the secret to a great marriage. On Sundays, looking at the upcoming week with your spouse, your partner, your lover and saying, what's going on for you this week? Do you need anything from me this week? What are we working on this week? What are you stressed about this week? Just having that expectation conversation with people in advance. It's just like I told you, you know, if you're really busy, you have to say sometimes, hey honey, I gotta let you know Monday, Tuesday and Wednesday, it's crazy. So Thursday we'll go do this. That simple conversation gets the relationships of your life more engaged in your achievement. It creates more space for people to be actually in your life. And so I hope you'll start doing that. It's a game changer just like all of these are. I know we covered a lot of big ideas today and tons of training. This is one of My favorite sessions we've ever done. So look forward to hearing your awesome success stories. I can't wait to get your envelopes full of cookies and money because you go, oh my God, Brennan, I achieved more this fall than I've ever done in my life. That's the benefit of being here. I look forward to seeing you next time. Until then, go perform at your best because the world needs you at your best. We'll see you soon.

All right, my friend. I hope that you enjoyed that best of episod. Was that inspiring? Were you fired up?

Did you love it?

If you did, make sure you do me a favor, Go out on social media somewhere and share that episode. Just go out, post it somewhere, post yourself, listening to it. Make sure you hashtag the brendanshow because when you do that, I can look you up and we can find you on Instagram and post that on the social media. And sometimes we do all expense paid trips to people we find. We just randomly select people, we send them gifts, autograph books, swag T shirts, all expense paid trips to some of my seminars. So make sure you let us know, share what you thought about this episode out there on the social media worlds and then we can find you and celebrate you. And also I would love to invite you to join us in our high performance monthly program. So just go to Brendan.com monthly. That's Brendan.com monthly. That's where we do deeper dive trainings like you just heard. But we do that every single month.

Month.

And there's some live Q and A there and I do some giveaways and we give students in that monthly program tickets to my seminars and some extra special training on leadership. So make sure you check it out@brendon.com monthly. I appreciate you being part of this community of so many people dedicated to finding that deeper drive of motivation and practicing high performance habits so that they can become extraordinary in their careers. In your personal life, in your health, you can live an extraordinary quality of life. And sometimes you just need a little bit more training and a little bit more nudge, a little bit more energy, a little bit more drive and consistency. And I'm hoping that being part of this community with the Brendon show, I'm providing that to you in some way. So thank you, my friend, for listening. I look forward to seeing you or listening with you on the next episode of the B R e N D o N show.

Sam.