How to Become a Better Communicator

Brendon TEST Burchard explains how to improve conversations by focusing on three things: eliciting feelings, understanding goals, and clarifying processes. Emotional engagement is what separates great communicators from the rest.
So what makes you a great communicator? If you and I have lunch and I walk away, I'm like, wow, she was a great communicator. Why am I going to say that? Usually because you helped elicit my feelings, you helped elicit my goals, and you helped elicit my process. How's it going? Great listeners aren't just reflecting things back to somebody. Great listeners are also helping others share more. And what the people love to share. They love to share things about their life, their passions, their interests. Okay, you can reflect those things back to people. But if you go one level deeper and you're the person who helps people share their feelings around you, I mean, isn't it funny? The most advanced communication strategy in the world is to elicit emotion more. Elicit emotion more, to ask about their feeling. So when they describe their day, instead of you saying, oh, then what did you do next? That's like procedural. And say, it's like, oh, how did you feel about that? Some of you guys know I was lucky to work with and know and do business with one of the persons considered one of the great interviewers in history. Two different types of people with Larry King is a great friend and mentor and done work with him. And Oprah Winfrey, great friend and mentor and done work with her. Both of them are master, master listeners. Something I learned from Larry that I'll never forget, that I will never forget is I was kind of asking him what makes a great interviewer, and he gave me this example of the question, of the first questions he asked Mark Zuckerberg, who's the CEO of Facebook, as you guys know, right? So the CEO of Facebook. So think about this. You have the opportunity to interview Mark Zuckerberg, the CEO of Facebook, at a time, especially when they interviewed, was, you know, the pretty much the biggest conversation in the tech con, in the tech world, the fastest growing company in the tech world. It was right, everything. So you get to sit down, somebody who building the biggest platform literally in the history of the planet, they're running it. What are you going to ask them? Here's what Larry told me. He asked Mark Zuckerberg, CEO of Facebook, his first question, or sorry, his favorite question to him was, so, Mark, what's it feel like to be the CEO of Facebook? What's it like to be the CEO of Facebook? He went right to trying to get to like, what does that feel like? That's a big company. You reach 2 billion people. Now what's that feel like? Great. Communicators are listening Observing, asking about feelings, emotion. Oprah's magic on her set was she was able, through her vulnerability and her openness for 25 years on television at the top, to be able to have people feel so comfortable with her presence that they would openly share their feelings where it wouldn't happen on other shows, right? You watch Oprah Winfrey and then you watch, like, you know, a news television broadcast. It's completely different. The engagement she had with other people because she was willing to go into emotion. You've got to be willing to go in emotion. If you're trying to do anything with people, lead them, persuade them, sell, help, serve, emotion has to bubble up. You need to elicit feeling from people way more often. Way more often. It's not just, hey, honey, how did school go today? Well, I went to this class, I had this for lunch. This kid was nice. This kid wasn't it? It's like, how did you feel about that? How did you feel about that? What were you feeling when that was happening? These types of questions are so basic and people forget to ask them. But that's what's really advanced because that's what elicits more. What's advanced in communication strategies. What elicits more. What elicits more, but not just more information, more feeling. So I said, you're listening for three things. Feelings, goals. This is so important. Great coaches, as an example, I always say, oh, so once they get the feeling, oh, what did you want to feel? What did you want from that? What are you hoping is going to happen? If everything was great, what's next month look like? What are you trying to do? What are you trying to do by the end of this month, the end of this year? Right? Just getting people to speak about their goals, their desires, their ambition, their hopes, their dreams. Great communicators do that with people, you know, really great communicators do that. I've been blessed to work with two different presidents, two different US Presidents, one Democratic, one Republican. So don't you freak out. And what I noticed in both of them, in both of them, their ability to have a conversation with people and ask them about their family and what they want for their family. Think about that. The greatest politicians in the world are talking about the this is what you probably want for your family, or asking, what would you like for your family? What do you hope for in your career? What would you like this nation to be like? What would you like this country to be like? That question of, what are our goals here? What are we trying to do Here, what do you want? What are you after? That's the questions of great communicators. So I said, feelings, goals, and this last place, which is so important in process, process, process. Tell me how you did that. What were you thinking through when you were doing that? What did you want when you were doing that? How did that turn out? If you could do it again, what different? What would you do differently? This is. These are procedure. These are process questions, right? Questions about not just how's it going, but how are they feeling, thinking and experiencing how it is going. Think about this pandemic right now, right? All you gotta do is go, pandemic. How's that going for you? Right? And immediately people start talking at you. Boy, if you've ever wanted to communicate with people, this is the year of talking through how they've managed a pandemic. Economic melee, political discourse. Like, it's so easy to engage people in conversation this year, right? Because what do most people usually talk about? How was your commute this morning? How was the weather? But now we have bigger things to talk about, larger concerns. And because of that, it's easier to get conversation going. But a lot of people forget about process. You know, did you talk with your family about how these last 30 days went for them, how they felt, what they wanted, where they want next month, how they want it to go now? Literally, on this conversation, on a walk this morning with my wife, before I even talked about what I was talking about here today, we're just talking about, oh, okay, well, we survived October, right? Okay. Got through. That is culturally, economically, in the world with the businesses, it's like, great, but what do we want now? Like, we're always kind of recalibrating, how do we want our day to go? We talked about morning routines, or we talked about, like, what we want to learn. And just in a conversation about what do we want it to be like now? Great communicators and great relationships and couples are always talking about that. How do we want to live? What do you want from this life? What do you want from this life? What do we want together? How should we do this journey together? That's process, right? Communicators are doing that all the time. What should this feel like? What should this be about? How do we want it to go? That's process. All right, I hope you guys like this one. Hey, all. I hope you enjoyed this episode. If you did, would you please smash that subscribe button and also post any questions you have down below? Because it's these questions that you're all asking that inspires these episodes. I'd love to hear what you think about it. Also, if you would love to join us on our next upcoming live training. We call it our High Performance Experience Coaching Program. If you'd like some coaching and have some perspective and get some two hours of live with me every single month, then click the link in the post down below so you can join us in HPX Coaching. I'd love to give you some more strategies, more insight, and more interaction to help you reach your next level of success. Until next time. Again, please subscribe, Share this video with anybody who could be inspired by it today. And thanks one more time for being part of my community.










