How to Maintain Consistent Results
3 Dec 2020 · 30 min
Brendon TEST Burchard draws on 20 years of research to argue that deliberate habits matter more than natural talent. He challenges myths about strengths and personality, pushing listeners to take accountability for their own growth and performance.
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Hey, my friends, it's Brandon Burchard and welcome to a special episode of the Brendon Show. Hey, I'm Brendon Burchard and I'm honored to be your high performance coach today. With this episode, I've spent the last 20 years studying human behavior change and writing, coaching and training literally at the top levels on the topics of motivation, focus, productivity, confidence and more. My goal, inspired by my own personal journey, is to help you and my audience live love and matter, which means to feel more vibrant, more connected and and more fulfilled in every area of your life. That's what we're doing today. If you liked today's episode, grab a screenshot and share it on Instagram. Just tag me Enonbruchard so I can see you and give you a shout out or a hello. And if you want to go to another level of personal development in your life this month, be sure to join me live every month in my coaching program. Just visit HPXCoaching to get signed up. I teach a brand new personal development session every single month. Meaning it's like a personal development seminar for you. Live every single month on the first of the month and then after I teach that for about 75 minutes, then we do live breakouts where you get to meet new people, network with people, set your monthly goals and establish real accountability for your growth. Listen, you know that expert guidance and real consistency and an inspiring community is critical to your growth. So join me this month on the 1st. Just go to hpxcoaching.com that's hpxcoaching.com it's time to level up, my friend. It's time to take your year back. It's time to find that focus and that confidence and that vibrancy and that vibe. Again, go to hpxcoaching.com and and let me be your coach into fuller levels of high performance in every area of your life. Now, without further ado, let's jump in to today's episode.
What makes a difference in your performance? Let me ask again. What makes a difference in your performance? Think about your work for a moment. Maybe you're an entrepreneur or maybe you work for somebody. But when you're crushing it one week but you suck the week before, why, whatever answer you come up with probably fits into what we have measured here. What we call performance variables. These are things that they change or you could do to get a different result, right? That's what we call performance variables in the research. Okay, so what is it for you? I would Love for you to just take a moment right now with your journal and write it down. Like if you have a crappy week and then you crush it, what is the difference? Take a moment. Take a moment, actually write down in your journal. Why is it sometimes you suck and other times you crush it? Well, we found there's over 100 of those different things. But then here's what we did. We as part of the research. And this is mostly the first initial phase that I went through personally. I said, well, is this something that they're doing on purpose? That means is it deliberate? Can I see that they're doing it? Can I change the way that they do it? Is what they are doing something we can train other people and is it effective? Whether it's the secretary or the CEO, this is kind of how you go through the research. And what we did is it boiled down to just six habits, 100 different performance variables. Now, truth be told, I think I came down to about 31 habits that I really believed made the difference that fit into these categories. And why are these categories important? Because we can train you on them. You can get better on them. It's not just like your personality and your naturally good and perfect. It's not about natural tendencies. It's about what you deliberately do to, to keep climbing, baby. Because a lot of people have unbelievable strengths and skills that we're talking about, but they don't deliver. So they came out of these six habits. And let me tell you what they weren't though they are important. They weren't the very common things you heard right? A lot of personal development. And the difference between my work and other people's is I've always been the next level guy. I'm the advanced guy. Okay? Lots of people will tell you, you know, just keep going, work hard, man, be passionate, focus on your strengths, practice a lot, be grateful, stick to it. But if you read the book, the first chapter, we kind of blow through that because we go, there's a lot of people who are very grateful and hardworking, but they're not high performing, they're not making it. There's a lot of people, you know what they do practice and they keep losing. There's a lot of people who are passionate and are persistent. They don't got on people skills though, so they're not high performing. There's a lot of good people following the good basic advice. And I'll tell you, I tell you my story in my book, I did all these things and you know what? It worked. I Got initial success. This is great for initial success, but it's not going to take you over the next mountain. It might get you in the game, might not keep you in the game. And so what we found is high performance is not strongly correlated with how old you are. So don't make that excuse, you know. Cause I hope that when I'm, you know, 100 years old, I'm still watching training from people. Because if you get one insight, look, if all you got was tomorrow, you said, you know what? Today I'm gonna focus on being engaged. I'm gonna be joyous and I'm gonna be confident. You will build yourself better. You will be better on the road to greater levels of wealth and abundance and fulfillment in your life from those three things. So. So if you're just here, celebration, you're already doing great. But high performance, look, men and women, equal performers problem is not always equal pay, and that sucks. And we all know there's a gender gap in pay, especially in the Fortune 1000. And so I'm here to be a champion for everybody who's ever been that. Look, performance is also not tied to nationality. It's not tied to your iq. It's not tied to extroversion or introversion. That's not just my research. This is literature review. Right? Not just strengths. So you don't have like a perfect mix of strengths that makes you perfect. It's not tied to creativity. So if you think like, well, I just, I'm not creative like other people. It's not that. It's not empathy either. Empathy is important, but lots of people are very empathetic but don't get anything done, you know, it's not tied to your years of experience. There's lots of people who've been doing it for something for 20 years and they're lazy on their bones. And it's not tied to compensation, meaning how much you get paid. There's lots of people getting paid 30 grand who are out hustling people making 100, right? So as you know those to be truths, I also say this. No excuses, None. So you can't say, well, Brendan, I can't high perform in my life because of this situation. I am being held back in this way at this particular place. And I'm like, you know what? Maybe right now, but I bet you're going to be alive a long time. Maybe it's time to make a decision to get yourself into a better environment where you can succeed. But ask yourself and be accountable. Always own it. Go. Am I Bringing my best into this environment despite these suckas.
Because I'll tell you, I've had jobs.
Before where I looked around, some co.
Workers, I was like, man.
And they would make me feel bad for having higher ambition to do better. And that's a challenge. You know, you might come from a family or a community or cultural background where it's not okay to, you know, really put yourself out there, where it's not okay to celebrate your successes, where it's not okay to become wealthy, where it's not okay to have the ambition that you have. And I'm just here to say this, do not let anybody or any circumstances around you ever limit your ambition. Ever. Don't let that happen. Because look at the greats. A lot of them came from nothing and they didn't have support and they didn't have, you know, a silver spoon in their mouth. And they still made it. They still made it. How? High performing habits. That's what got them there. That's what takes them to the next level. So don't think it's like if you weren't, you know, imbued with a perfectly creative mind or you don't find yourself as likable as other people or you feel like you take your Myers Briggs and there's some. Look, Myers Briggs is not correlated with long term high performance. It's just not. Personality isn't, you know that even in the big five personality traits measured in academic sciences for psychology, and those typically are like, you know, whether or not your levels of openness, let's say, your levels of conscientiousness, extroversion, agreeableness, neuroticism, that kind of thing. Those big five, the only one that really has a good correlation over the long term is conscientiousness. But here's the deal. Even that one isn't that particularly impressive in its strong correlations in lots of different domains, meaning across people's domains. It's very important, by the way. And by the way, anybody could say something is correlated with something, right? I challenge my own research because you know what we also found? Strongly correlated with success. I don't know, people who took showers, people who eat food. I mean, look, we could say people who wear shoes succeed. I mean, we could make all. I mean, there's no doubt that you can bend the science towards whatever. And a lot of psychologists do that. Unfortunately. We did a pretty good discipline here in the research. But I will share it with you. I don't think I have all the answers either. What we found is the research suggests these things and there are strong correlations. But what we definitely found is you cannot blame where you are from. You cannot do that because we had people who had no money and they're crushing it. And I bet there's people right now. You were the first one in your family. How many of you were the first ones in your family to really succeed? I mean, really do it? You didn't have a lot of things. Maybe you had, you know, a very challenging upbringing just like your siblings, but you crushed through for some reason.
Why?
It's not because you were better than or your personality was perfect than somebody else. It was, I bet, the high performing habits that we'll talk about. I want you to write this one down, no excuses, right at the top of your journal, my old excuses. And write down everything you've been allowing yourself to think or feel or do to hold you back. The old excuses, right? Well, I'm not happy because my spouse, I mean your spouse, I know, can significantly shape your happiness. But you gotta own your own happiness, right? Look at all the things in the world that can make us unhappy right now. I mean, look at all of them and look at how easily and almost in some ways. And forgive the language because I don't like this language, but I think it's important to be abrupt with this particular one. Look how pathetic some members of our society are being right now in blaming everything else and being pathetically pulled into the negative karma and the negative energy, right? I do, I think of that. And if you don't like that word, I'm taking it from like even a perspective. Do you remember Winnie the Pooh? You remember Winnie the Pooh? He had those two little friends. He had. One of them was like Piglet, the pink one. And he had the other one. What was it? What was it? It's a donkey, right? Remember Eeyore? You remember Eeyore? Was that a little pathetic little dude? He was a pathetic little dude. I don't know if you don't like that language, but he was a pathetic little donkey, okay? And some people, they are being pathetic like that because they say it's the news. It's got me so down. I'm like the news. You're an adult and you're letting the news get you down. It's the people that work, the people at work. And you're over the age of 18 and you're blaming them for your attitude. I just say, look, conscious adults, it's on us to be self aware and to own our own Feelings and emotions. At some point, we can't keep being Eeyore. Did I get the name right? It's Eeyore. Right? The pathetic donkey. Yes. Okay. I said it. Okay. If you need a little. If you like to use a metaphor like that, by the way, make sure you go read a book called the Tao of Poo Tao. The Tao Tao. The Tao of Poo Pooh. It's written by Benjamin Hoff, and it's a book about Eastern philosophy, Daoism, brought into, then told through the story of Winnie the Pooh and how Winnie the Pooh doesn't get ruffled and why he doesn't get ruffled, but why everyone else around him does. And it's a beautiful book, and it's a beautiful metaphor for this reality that maybe we shouldn't be blaming everything. You know, I think we have entered an area where it's so easy to blame that. Oh, you know what, Brendan? My generation, we're being looked at this way and that way. No, you're not. Okay. Anytime someone says a whole generation is anything, they're operating from a place of ignorance and judgment that just should not be done. So apologies for any out there who try to teach generational training. I'm cool with where you're trying to come from. There just inevitably, if you're responsible, you can admit you're inaccurate. No one can speak for a generation. No one can say, well, the millennials are like this, and the greatest generation was like that. Because inevitably, it's inaccurate. There's too much variability in both performance, too much variability in both personality, too much variability in income, too much variability in lifespan, too much variability in lifestyle to ever competently say one generation is like this. If you hear someone doing that, I usually say, you might listen, you might pick up a tidbit of a generic statement. Just beware of being judgmental, because right now, we're in a place where. And why am I bringing this up? Because I promised to talk to you guys about business and career as well. And right now, in a lot of businesses, right now, multiple generations are being discriminated against in how they're treated that millennials might be being talked down to. And those who are at the upper level, who have years and years and some gray hairs, they might be being talked down to as well. It's like, look, we all need to give a little bit more respect and patience and credit to the people that we work with and we serve with. They have long days, they got families, they got other competing priorities. They might not have as much equal skill and training. Everybody's different, so don't make a general statement. And I think it's really important too because we see that with nationality, we see that with where people come from and ethnicity, that there's a lot of discrimination and ignorance still today. And you know, I'm blessed to travel around a lot and I'm blessed to have literally at our events we have people coming from 40 countries around the world, every age, race, possible background and it always inspires me that so many people are striving to be their best no matter where they come from. So I would just say to you, if you want to go to another level in your career, make sure that you are meeting the people at work and giving a great amount of respect to others and appreciation to others, no matter what you think of them. Because you cannot count out that 70 year old white dude and you can't count out that 23 year old fresh face who still hasn't learned to iron a shirt. Okay? You can't do it, you're going to be wrong. I mean, I'm blessed to coach and work with some of maybe the most extraordinary people on the planet. I got a client, we tell his story in the book from Silicon Valley. I mean he's moving the needle of the world and you know, young guy and everybody, you know, discounted this person at some point. They were wrong. So just don't discount by based on these. I know this might be like, yeah, yeah, I get it Brendan, but your next level of performance is going to come from the way in which you engage the people around you. And if you are judging them quickly, you're in trouble. That's all I'm here to say. Because you probably can't guess their performance.
Hey, it's Brendan. And I want to jump in the middle of this episode here real quick and tell you about something I'm really excited about and something that answers a question that many of you have for me all the time, which is, Brendan, I. Where do you get this crazy focus and energy in your life? And the truth is I've developed a supplement line that really helps me do that and frankly, I needed to. I don't know about you, but sometimes when you're trying to achieve big things, a lot of stress comes along and as you're trying to achieve bigger things, you need to be on your A game more often. You need to be mentally sharp, you need to be mentally prepared, you need to be mentally energized and productive and not once in a while but like every day you have to be on and sometimes guzzling more coffee isn't going to do it. You have to use what we call nootropics, which are, you know, basically supplements that help optimize your brain. And yes, we have a product for exactly that. It's called HPX Optimized and it is our most popular product. And you can get it. It's back in stock@hpxwellness.com that's hpxwellness.com you'll find HPX Optimize for your mental focus and energy. There's. You'll also find my favorite powdered energy drink that we created, this 100% organic and vegan. And you'll find my essentials, which is my daily multi that I take, that covers my energy, that covers my longevity, that covers my immunity, that covers my brain and body health, that I absolutely love. And you will feel the difference. Go to HPX wellness.com right now. HPX Wellness.
Next up, I want to address one big elephant in the room and that is about strengths. There is a very big issue that we have been bought and sold about the strengths. And I say this with respect because strengths are a good thing. Like I love to do things I'm strong at. It's great. But I also know that my strengths are not sufficient for me to go to a new level too. They're part of the equation. But, but they're not all the equation because here's what we found. High performers do not report working on their strengths any more than other people do. We say it again. We all, again that cart before the horse thing, we think, oh, they're working only on their strengths and that's where they're high performing. That is not true. There are plenty of people who are working a little outside of their confidence or comfort or competency zone and they're high performing. Okay, you don't have to have this perfect mix because you know what I mean? I know a lot of people who took the strengths finder and they scored really high and they feel good about themselves and they can't do crap. Okay, I know you do too, right? If you're in an organization that they rolled out the strengths finder, you saw it probably didn't do what they or what you were promised. And so I think it's a feel good attitude and it's better than just bemoaning our weaknesses. But our strengths are insufficient. And here's the thing, it doesn't matter anyway. And I know that sounds flippant, but High performers. They're not like, what am I strong at? What am I perfect at? Let me just do that. We want to do that. That's very Instagram worldy. High performers are saying, who am I and what am I? They're not saying as much. Who am I and what am I good at, though. They know those answers. Listen, please be. Listen to me. Self awareness is high. Who am I and what I'm good at? They score high on that. But the question of operation for the day isn't usually in the morning. Like, who am I? They're gonna say, what is required to be of service here and how can I grow into that and lead others to deliver exceptional service? What's required to be of service here? Right. What is required? Video communication was not my strength. I was terrible at it. I knew it was required to be of service in my industry, so I developed the skill. Same with public speaking. Terrified. Look, I don't have any notes in front of me right now. I'm not reading a script. This is. I'm looking at the same thing you are. And I've been doing this whole thing. Extemporaneous. I did not have any skill for that. Where I came from, men didn't really communicate more than, like, six sentences in a row unless all those sentences were, like, one word starting with the F. And each had a period. So I didn't grow up with an incredible, articulate group of people around me. Okay? And I'm not judging that because I wasn't either. So it's not about, like, I was naturally skilled at this. It was. Listen. I identified the primary skills that were important to my career, and I went and mastered them, regardless if I had any affinity or strengths in that area. Let me say it again. I identified the skills that were necessary in my industry, and I went and mastered them regardless if I was good or regardless if I liked it. Believe me, the first time I sat down to code a webpage, I was, like, hating it. I was like, I don't even think like this. I looked at the webpage just like everybody. I'm like, I don't know how to do this. I don't even know what this button does. And I was constantly terrified I was going to crash something. I was like, I'm not a technology thinker. My brain was not like that. And that was my excuse. My brain was not like that. Because I also came up during another myth time. We're in myth time right now that all you need is your strengths. There was another myth time, and that myth time was left brain versus right brain, and it was just because neuroscience was pretty old. But very definitively, you do not have a modus operandi of left brain versus right brain thinking. If you still think that, I would love to encourage you to check out the neuroscience of the last two or three years. Your brain is not just left, right hemisphere and left right thinking. That's not how it. The brain is like an intricate spider web of everything connected. And there are things that we think that were only, you know, zeroed in on the left hemisphere that also come to the right. The history of where that comes from is because the visual cortex and how we use our hands was very much tied towards left and right hemisphere stuff. Same thing with the visual cortex. But the issue here is that I used to say, well, I'm just not right brain thinker. I used to say that I'm just not a right brainer. I literally said that I'm just not a right brainer. Because back then it was popular to say right brain versus left brain. Now we know that's a completely absurd connotation. It's a convenient metaphor. It's just not accurate. And so I encourage you to check out some recent site in the last couple years that has come out that just completely debunked that entire idea. What we do need to know is, okay, do we know how to tell stories? That's a skill we can develop no matter how your brain is built. Okay. Can you be more thoughtful about your work? Sure. And some people say, well, Brendan, you don't understand. Some people are just built to be more creative. Creative is an innate strength. Well, sure, we could argue that almost anything is an innate strength. If you're good at it. Everyone could say, well, you're just born that way. People say to me, brendan, you were just born writing books. Right? I'm like, what? You know, and just like, some things I am good at, like, naturally good at, like, racquetball. Naturally. I don't know why I'm good at racquetball. I'm better at racquetball walk on a court than I should be based on how much I do it. But I also get my butt handed to me. Is that a phrase? So I get my butt handed to me on the racquetball court by people who've just done it more than I have. Right. And so it's not about natural talent and the talent myths, and it's important to say that. So I would love for you to write this sentence down. If you haven't already, what is required to be of service here and how can I grow into that or lead others to deliver service? What if you walked into your business every day and you asked that question? What happened if you walked into work tomorrow and said, what's required to be of service here today? And how can I grow into the person who can do that service better or develop my team to develop that better Instead of going to work and going, what's going to happen today? I better check my inbox. What are they going to do? And I know I'm being a little bit facetious here, but I hope you get the idea. High performers aren't focused just on what they're good at. They're focused on what is required.
All right. Hey, my friend, I hope you enjoyed today's episode. If you're ready to go to another level, don't Forget, go to hpxcoaching.com Let me be your coach. Let me spend the first of each month with you giving you a personal development seminar. Let me help you get unstuck, break through your emotional blocks, find your real.
Clarity, your real passion, your real purpose.
And implement the habits that you know you need to implement. Change your life by getting a coach, getting some expert guidance. Listen, you got as far as you could get.
You're here. You've achieved so much in your life.
But to go to another level requires another level of mindset, another level of discipline, another level of direction and community and consistency. And that is what my coaching program is all about. So go to hpxcoaching.com and listen, if you're ready to go to a whole other level, I'm hiring. Please go to brendon.com hiring for our open roles. I got a big secret project that we are rolling out and you'll only find information that@Brendan.com we've got, I don't know, 10 or 12 open positions there. If you ever wanted to work with me, if you wanted me to be your leader, you wanted me to literally employ you and help you grow in your career and do what we do, serving this mission of helping people around the world achieve their dreams faster, helping them improve their lives. We live every day as a team to do that and we are currently hiring. We're building out a new product and we need some people to help us do that. Brendan.com hiring if you don't know how to spell my name, don't even think about it. We're looking for people who are pros. If you're interested in internship with me, don't go there. We're not hiring interns. If you're interested in starting your career with me, don't go there. We are an a team here. We've got people who are really experienced. So if you're new to personal development or you're new to marketing, you're probably not going to be the person we're looking for. We're looking for people with at least three years of professional experience in a lot of different roles because we take.
This role very seriously.
We get to change lives and millions of them every single day. That's the work. So we're looking for real pros, top of your game, ready to come on to an organization that reaches just as many people in the world as any other personal development influencer or trainer on the planet. And we'd be excited to have you.
Join us in a big new initiative.
We'Re rolling out for the beginning of the year. I can't even tell you any more about that. Go to brendon.com hiring if you'd like.
To work with us.
And if you just want to go to another level and have me as your coach, not your Boss, go to hpxcoaching.com so I can give you a brand new personal development session this month to help you set your goals, get on track, get unstuck and achieve your ultimate difference. Go to HBXCoaching.com for that. Thanks again for listening to the brendon show. You all mean so much to me. I have so much coming out in the next couple months for you here that's gonna be unique and special and.
I know you're gonna love it.
So keep your head up. I know it's been a hard year. Please remember, as always, you are stronger than you think and the future holds good things for you.